helping you master customer insight leadership

Research innovations, embracing new technology and methods

As our focus returns to Customer Research, here is a quick review of research innovations on show across the world. Previous posts have highlighted that although Data Science might get all the press for innovation, in fact many technological & methodological innovations are happening in the world of market & consumer research. Recent months have focussed on technological innovations (like blockchain), data science & data visualisation. As well as balancing.. Read More

Are you reinventing the wheel, every time you undertake analysis?

Once your analysts have a clear business question to answer, do they start new analysis each time, potentially ‘reinventing the wheel‘? After creating or leading data & analytics teams for many years, I began to notice this pattern of behaviour. What we seemed to lack was a consistent knowledge management solution or ‘corporate memory‘ that could easily spot what should be remembered. Funnily enough, as became convinced of the need for ‘holistic customer.. Read More

How big is your toolbox? More analytics methods to try

Given the interim results of our recent survey, I thought it might be helpful to share some content; on less common analytics methods & applications. It was striking, when looking at those early results, that certain uses of analytics methods were rarer than expected. So, using that as my initial challenge, I’ve been trawling the wealth of analytics blogs (to see who is sharing relevant content that might help). Here are.. Read More

Does your marketing provoke the right emotions?

In the month when our thoughts turn to love, let’s talk about emotions. Hearing marketing leaders speak at recent events & reading other marketers predictions as to key themes for 2016, I was struck how many referenced emotion. Within my own predictions for 2016, published in Database Marketing magazine, I suggested: “New technology will continue to automate content marketing & personalization, but high-profile mistakes will anger customers. This will drive demand for.. Read More