conversation about maximising value from customer insight

How you are using coaches & mentors in business today

As a break from our month focussing on applying insight to marketing, it’s time to share the results of our coaches & mentors poll. You may remember that back in August, we launched a short survey on use of coaching & mentoring. Thanks to those who participated. We now have stable enough results to give an interesting, at least initial, picture. As someone who works as an external coach & mentor, some.. Read More

Could you be more self aware from coaching?

It’s been a busy week of client work (which is great!), but that has meant less time for this blog. So, to make up the second blog post this week, here are some resources on coaching or mentoring that I’ve found interesting. To help you stay more self aware. These caught my eye because they focus on topics which I find coaching clients often raise. Despite the range of technical.. Read More

Are you strengthening by using Coaching or Mentoring?

As our Olympians continue their efforts to move up that medal table, it’s time for another poll here. This time focussed on understanding how you are using coaching or mentoring. Please answer the quick survey below, to help us all see the current state of using these roles to help develop leaders. It will be fascinating to see how today’s customer insight leaders have embraced use of coaches or mentors (or.. Read More

Which do you really need, a coach or mentor?

As the world’s athletes show us what they can achieve in Rio, it’s easy to overlook the achievement of the coaches. Most medal winners will acknowledge a debt of gratitude to their coaches. But, what about the world of business? Many companies have internal mentoring programmes. So, do you need a coach or mentor? Today, I want to briefly focus on the difference between both types of help. Now, academic.. Read More