helping you master customer insight leadership

Turning back the Marketing Analytics clock? GDPR & location data

marketing analytics clock

As you prepare for GDPR compliance day (25th May), are you turning back your marketing analytics clock? With a particular focus on use of location data, guest blogger Tony Boobier returns with a different perspective. This builds on his previous post, suggesting that GDPR challenged the ‘Big Data mindset’. Now, I am on record as stating that I see GDPR as a positive development. Enhanced consumer rights & an opportunity.. Read More

Maps, can they be more interesting than my geography lessons?

To add further diversity of voices to our Data Visualisation topic this month, a guest blog post on maps. Guest blogger Tony Boobier, joins us again, with a short piece musing on his geography lessons and the growing importance of mapping. Given I’ve just finished teaching a workshop, including options on data visualisation for geo-spatial data, it was amusing to read Tony’s thoughts. Hope you find this an entertaining distraction too… Read More

The importance of place, why internal environments matter

In recent years, I’ve spent a lot more of my time speaking at events, or training my clients, so have recognised the crucial role of internal environments. Having the right place for such activity can make a tremendous difference to the effectiveness of any talk, training course or coaching/mentoring session. Working on a couple of events with a friend of mine, William Buist, we got talking about the impact that the.. Read More

Opportunities for insight from location as a dimension in your customer analytics

Location has been a key dimension for analytics for many years. Geographic Information Systems (GIS) and engaging data visualisations have all added to how engaging data with a location field can appear. However, do you just use this data dimension to compare business performance or consumer behaviour at a macro level? Are you really generating customer insights, leading to innovative products or services as a result of thinking deeply about.. Read More