conversation about maximising value from customer insight

Stakeholder Segmentation: Why you need one and video personas

Do you have a stakeholder segmentation? Had you even considered the need for one? Perhaps you think segmentations are just for customers or other parties external to your business. Does creating one for your key stakeholders sound like ‘over engineering‘? I’ve heard that response before. Yet, in this post I’ll make the case for how a stakeholder segmentation can help. I’ll also provide an example of one option, a simple.. Read More

How to create a Stakeholder Map and why you need one

Do you have a stakeholder map? Is it up-to-date and do you use it? Those questions frequently come up when I’m working with clients. In either training or coaching, the need to ‘know your stakeholders‘ is a common one. It’s not surprising that it matters. Today’s businesses are more complex than ever. Plus, it’s not enough for insight or analytics leaders to generate insights, they need to be able to.. Read More

On the Bank Holiday, here’s a variety of topics for Insight Leaders

Sitting at my desk on a Bank Holiday, before taking a break, I’ve been reflecting on a variety of topics for Insight Leaders. One of the reasons I found Customer Insight Leadership such a rewarding career and still find it fascinating to help such leaders, is the diversity. One day your focus may need to be on improving specific Analytics skills, or complex Data problems, the other it could be.. Read More

More people are realising Customer Insight needs Leadership

One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of Customer Insight. Mostly this is mentioned as a compliment. Leaders especially value a focus on their role & ideas on professional development. Following on from the positive feedback in our latest reader survey, it feels like a real privilege to be trusted in providing such.. Read More

How you are using coaches & mentors in business today

As a break from our month focussing on applying insight to marketing, it’s time to share the results of our coaches & mentors poll. You may remember that back in August, we launched a short survey on use of coaching & mentoring. Thanks to those who participated. We now have stable enough results to give an interesting, at least initial, picture. As someone who works as an external coach & mentor, some.. Read More

Show your emotions, why it helps you lead better

Should you show your emotions more or less, in your leadership? I’m delighted to welcome back guest blogger Kevin Watson, to share his thoughts on this topic. My own experience is mixed. I have been in corporate settings where leaders were encouraged to ‘bring their whole self to work‘, openly sharing their emotions with each other. In that case it proved to be a recipe for hurt; for those foolhardy enough to.. Read More

6 leadership styles and why you need behavioural flexibility

As we continue our month focussed on leadership development, including coaching & mentoring, it’s great to welcome another coach as a guest blogger. Kevin Watson is director & lead coach at myown-coach.co.uk and benefits from a broad experience of coaching leaders across industries. In this post, he shares the importance of being flexible in your leadership style. My own experience, both as a customer insight leader & when coaching leaders, confirms.. Read More