conversation about maximising value from customer insight

More people are realising Customer Insight needs Leadership

One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of Customer Insight. Mostly this is mentioned as a compliment. Leaders especially value a focus on their role & ideas on professional development. Following on from the positive feedback in our latest reader survey, it feels like a real privilege to be trusted in providing such.. Read More

How you are using coaches & mentors in business today

As a break from our month focussing on applying insight to marketing, it’s time to share the results of our coaches & mentors poll. You may remember that back in August, we launched a short survey on use of coaching & mentoring. Thanks to those who participated. We now have stable enough results to give an interesting, at least initial, picture. As someone who works as an external coach & mentor, some.. Read More

Show your emotions, why it helps you lead better

Should you show your emotions more or less, in your leadership? I’m delighted to welcome back guest blogger Kevin Watson, to share his thoughts on this topic. My own experience is mixed. I have been in corporate settings where leaders were encouraged to ‘bring their whole self to work‘, openly sharing their emotions with each other. In that case it proved to be a recipe for hurt; for those foolhardy enough to.. Read More

6 leadership styles and why you need behavioural flexibility

As we continue our month focussed on leadership development, including coaching & mentoring, it’s great to welcome another coach as a guest blogger. Kevin Watson is director & lead coach at myown-coach.co.uk and benefits from a broad experience of coaching leaders across industries. In this post, he shares the importance of being flexible in your leadership style. My own experience, both as a customer insight leader & when coaching leaders, confirms.. Read More

Could you be more self aware from coaching?

It’s been a busy week of client work (which is great!), but that has meant less time for this blog. So, to make up the second blog post this week, here are some resources on coaching or mentoring that I’ve found interesting. To help you stay more self aware. These caught my eye because they focus on topics which I find coaching clients often raise. Despite the range of technical.. Read More

Can your coach help you with an integrated leadership model?

The Rio Olympics certainly were absorbing. For weeks our screens & radios were be filled, with news of personal achievement & records broken. But as everyone knows, a lot of training & coaching goes into preparing for what may just be one event. Coaching business leaders also requires a lot of investment to see desired changes, but more integrated leadership can help. Before explaining what I mean by the term ‘integrated leadership’,.. Read More

What is a leader & how do I become one?

As we enter July and look forward to the Olympics, our focus also shifts to the topic of leadership and what is a leader? With the “Euros”, Wimbledon & the Olympics to watch, I’m sure there will be plenty of examples of determination. Athletes will demonstrate courage, winning against the odds & some will truly lead their teams. But what makes someone a true leader, not just in the world of.. Read More