conversation about maximising value from customer insight

CX leader shares vision of the future for using customer data

Part of the art of data leadership is the collaboration needed with other leaders. How can you partner with others, like the CX leader, to envision the organisation and deploy data/analytics solutions that improve customer experience. Well, rather than me tell you what will work (from my experience on the customer insight side of that equation), let’s ask a CX leader. To do that, I’m delighted to welcome back our.. Read More

How to make better decisions as a Customer Insight leader

A natural build on our recent leadership emphasis, is how the latest insights from the discipline of Customer Insight can help leaders make better decisions. A few posts that I’ve read recently have touched on this topic. Hopefully, I can help you as a leader, by sharing this content with you. The first content also touches on a topic that our latest reader survey requested more content on, that of.. Read More

More people are realising Customer Insight needs Leadership

One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of Customer Insight. Mostly this is mentioned as a compliment. Leaders especially value a focus on their role & ideas on professional development. Following on from the positive feedback in our latest reader survey, it feels like a real privilege to be trusted in providing such.. Read More

How to avoid getting bitten on the bum by GDPR (part 2)

This is part 2 of our series focussed on helping Data Insight Leaders plan for GDPR. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders. There has been a positive response to the first post on this topic, which has confirmed the concern about this topic that I’m hearing in my conversations. It.. Read More

Leaders, do you need to get with the Uncertainty Zeitgeist?

We are delighted to welcome back Tony Boobier, one of our 15 guest bloggers in 2016, as our first guest writer of 2017. He’s obviously been having a challenging start to the year, worrying about uncertainty & even turning to pondering on our zeitgeist. There is indeed much to worry about, after 2016 & many open questions for leaders. So, Tony’s reflections on planning for your analytics & leadership challenges is.. Read More

How research leaders can be future proofing plans for 2017

As we all settle back into the rhythm of work for 2017, many leaders may worry about future proofing their plans. With so much unforeseen change during 2016, how can leaders better ‘horizon scan’ and prepare for the future? To complement our content on generic leadership topics, in this post I’m going to consider future proofing for research leaders. Here, I mean those leading market/customer/consumer research teams, sometime called ‘Customer.. Read More

How to start 2017 as a Mindful Leader

Two books I’ve been enjoying over the Christmas period have prompted me to reflect on being a Mindful Leader. By that, slightly odd, term – I mean a leader making use of mindfulness principles to improve their effectiveness. Hopefully you’ve enjoyed a relaxing & refreshing complete break over Christmas & New Year (as recommended in our last post). Doing so (with the benefit of pre-scheduled social media posting), has enabled me to ‘recharge.. Read More