conversation about maximising value from customer insight

Are your Analytics teams growing & sharing through internal events?

Following Tony’s critique of mega-conference events, I was fortunate enough this week to join a client, at one of their internal events. It was a ‘Data & Analytics Seminar’, focused on increasing knowledge and sharing best practice. Attendees came mainly from Analytics or BI roles, but included a range of experience and technical verses business focus. There was so much to praise about this event. Held in a modern, innovation.. Read More

Your biggest achievements just might come from self-awareness

Continuing our focus on your thinking environments & personal development, let’s turn to the topic of self-awareness. Not just in my own coaching & mentoring work, but also in my own experience of practicing mindfulness, time and again I have seen the power of improved self-awareness. Yet, especially without a coach or mentor to work with, many leaders struggle to know where to start. Too much of our working lives.. Read More

Do mega conferences really help your CPD, even in Vegas?

As we have focussed on knowledge management, thinking environments & personal development this month, it makes sense to consider the role of conferences. Working as a professional speaker or chair, especially for Customer Insight or Analytics related events, you will have seen a number of conferences feature in Events section of this blog. But, none of us should give up precious time to attend these, if they don’t help us.. Read More

What topics should CPD, for Customer Insight leaders, cover?

A few different parts, of my practice, periodically remind me about Continuous Professional Development (CPD). As a leadership coach, the co-coaching events or workshops I attend, are counted towards CPD credits for my Association for Coaching membership. As an Institute of Direct & Digital Marketing member & marker, I also get annual reminders to register any personal development activities over the year. Plus, I am regularly mailed by the Institute of.. Read More

The importance of place, why internal environments matter

In recent years, I’ve spent a lot more of my time speaking at events, or training my clients, so have recognised the crucial role of internal environments. Having the right place for such activity can make a tremendous difference to the effectiveness of any talk, training course or coaching/mentoring session. Working on a couple of events with a friend of mine, William Buist, we got talking about the impact that the.. Read More

Lessons from Brexit letter, for insight leaders’ influencing

You might be sick of wall-to-wall Brexit coverage on the news, but I think there are lessons to learn from Theresa May’s letter to Donald Tusk. Lessons for analytics leaders needing to influence their senior stakeholders. Both my own experience in that role, and work with our clients, has taught me that analytics leaders need to be able to communicate in more than just impressive Powerpoint decks. Despite the emphasis.. Read More

Event based Marketing and why GDPR makes it more important

This week, I had opportunity to lecture at the Royal Institute. Ok, not really lecture, but share advice on event based marketing. I may not have fulfilled a pipe-dream to give a Christmas Lecture at the Royal Institute, but it was a fascinating time. Over 40 of us were gathered there for another breakfast briefing sponsored by My Customer and Royal Mail Data Services (RMDS). Compared to previous breakfasts, this briefing.. Read More