conversation about maximising value from customer insight

Results of survey for Data Insight Leaders Summit 2017

During our month focussed on research, it seems appropriate to share with you my latest research for Data Insight Leaders Summit 2017. This annual survey is the second of its kind and is published as part of the run-up, to the Data Insight Leaders Summit 2017, in Barcelona on 18-19 October.  A great conference that I will again have the privilege of chairing this year; you may recall my brief.. Read More

How to make better decisions as a Customer Insight leader

A natural build on our recent leadership emphasis, is how the latest insights from the discipline of Customer Insight can help leaders make better decisions. A few posts that I’ve read recently have touched on this topic. Hopefully, I can help you as a leader, by sharing this content with you. The first content also touches on a topic that our latest reader survey requested more content on, that of.. Read More

Tips from passionate Data Insight Leaders in Barcelona

Attending the 2016 Data Insight Leaders Summit in Barcelona proved to be a very wise decision. Unlike so many buzzword-focussed events, this one actually did attract speakers & delegates who were data insight leaders. It also featured plenty of variety & interactive formats, to help delegates get fresh insights into their own data leadership challenges. My role was to chair Day Two of this event, together with the Sales &.. Read More

Global Reviews’ UK Digital Leaders Summit (#UKDLS)

This is a new event in the UK and one I attended yesterday, as a speaker on Behavioural Economics. It’s well worth digital leaders attending in future. Right from the start things boded well as they had chosen a different and engaging venue. Bounce (121 Holborn, London) is the official ‘home of ping-pong’ and is literally the place where the game was invented in 1901. This gave guests the promise.. Read More

Are Business and Sport really different?

At conferences and meetings, one of the topics in which you (customer insight leaders) seem particularly interested is leadership coaching. Once it’s been mentioned in a presentation, that is the most likely topic for me to be asked about in the next break. A few of the points that I’ve made on this are: Coaching does work (over 90% of UK companies now use coaching and the academic evidence for.. Read More