conversation about maximising value from customer insight

Read a White Paper, advice for Data, Insight & Technology leaders

I’m currently in the process of writing a white paper on some recent research regarding consumer usage of multiple devices online & the resulting poor experience. Probably akin to the way, when you buy a new model of car, you suddenly notice many more of them on the road, I’ve noticed a lot of white papers being advertised recently. So, following previous posts that have recommended blogs, newsletters, podcasts &.. Read More

Lessons from Brexit letter, for insight leaders’ influencing

You might be sick of wall-to-wall Brexit coverage on the news, but I think there are lessons to learn from Theresa May’s letter to Donald Tusk. Lessons for analytics leaders needing to influence their senior stakeholders. Both my own experience in that role, and work with our clients, has taught me that analytics leaders need to be able to communicate in more than just impressive Powerpoint decks. Despite the emphasis.. Read More

The benefits of a competency framework for your analysts

As we focus on Analytics & Data Science this month, I’ve been reminded of how a Competency Framework can help. Both work with clients, and my own experience in creating & leading analytics teams, has taught me that such a tool can help in a number of ways. In this post I’ll explain what I mean by a competency framework and the different ways it can help Analytics, Data Science or.. Read More

What are the questions that insight leaders today want answered? (part 2)

This post concludes our two-part series, on the questions that insight leaders raised, at DataIQ Discussion 2017 event. I hope you found part one, helpful. There we focussed on topics including: measuring your impact breaking through cultural barriers best organisational design tools needed by insight teams executing your insights (driving action as a result) Those certainly were hotly debated topics, that appeared relevant to everyone around the table. All those topics.. Read More

CX leader shares vision of the future for using customer data

Part of the art of data leadership is the collaboration needed with other leaders. How can you partner with others, like the CX leader, to envision the organisation and deploy data/analytics solutions that improve customer experience. Well, rather than me tell you what will work (from my experience on the customer insight side of that equation), let’s ask a CX leader. To do that, I’m delighted to welcome back our.. Read More

More people are realising Customer Insight needs Leadership

One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of Customer Insight. Mostly this is mentioned as a compliment. Leaders especially value a focus on their role & ideas on professional development. Following on from the positive feedback in our latest reader survey, it feels like a real privilege to be trusted in providing such.. Read More

What you want from this blog, results of our 2017 reader survey

Thanks to all our newsletter subscribers, who participated in our annual reader survey. Just over a year ago, we re-branded this blog, based on your feedback. At the start of 2017 it’s time to revisit how well this blog is serving its purpose. As you may know, the stated purpose of this blog is to inform & support customer insight leaders. You can find out more about that and our.. Read More