conversation about maximising value from customer insight

How to create a Stakeholder Map and why you need one

Do you have a stakeholder map? Is it up-to-date and do you use it? Those questions frequently come up when I’m working with clients. In either training or coaching, the need to ‘know your stakeholders‘ is a common one. It’s not surprising that it matters. Today’s businesses are more complex than ever. Plus, it’s not enough for insight or analytics leaders to generate insights, they need to be able to.. Read More

On the Bank Holiday, here’s a variety of topics for Insight Leaders

Sitting at my desk on a Bank Holiday, before taking a break, I’ve been reflecting on a variety of topics for Insight Leaders. One of the reasons I found Customer Insight Leadership such a rewarding career and still find it fascinating to help such leaders, is the diversity. One day your focus may need to be on improving specific Analytics skills, or complex Data problems, the other it could be.. Read More

Getting the most out of your Data Science team, pitfalls to avoid

During our month focussed on Data Science programming languages, my thoughts have turned to getting the most out of your Data Science team. This topic has arisen, because of what I’ve observed in a number of organisations seeking to implement Data Science. As I’ve worked with more clients and talked to other leaders at Data Science events, it has struck me how many fall into common pitfalls. These limit the.. Read More

Read a White Paper, advice for Data, Insight & Technology leaders

I’m currently in the process of writing a white paper on some recent research regarding consumer usage of multiple devices online & the resulting poor experience. Probably akin to the way, when you buy a new model of car, you suddenly notice many more of them on the road, I’ve noticed a lot of white papers being advertised recently. So, following previous posts that have recommended blogs, newsletters, podcasts &.. Read More

Lessons from Brexit letter, for insight leaders’ influencing

You might be sick of wall-to-wall Brexit coverage on the news, but I think there are lessons to learn from Theresa May’s letter to Donald Tusk. Lessons for analytics leaders needing to influence their senior stakeholders. Both my own experience in that role, and work with our clients, has taught me that analytics leaders need to be able to communicate in more than just impressive Powerpoint decks. Despite the emphasis.. Read More

The benefits of a competency framework for your analysts

As we focus on Analytics & Data Science this month, I’ve been reminded of how a Competency Framework can help. Both work with clients, and my own experience in creating & leading analytics teams, has taught me that such a tool can help in a number of ways. In this post I’ll explain what I mean by a competency framework and the different ways it can help Analytics, Data Science or.. Read More

What are the questions that insight leaders today want answered? (part 2)

This post concludes our two-part series, on the questions that insight leaders raised, at DataIQ Discussion 2017 event. I hope you found part one, helpful. There we focussed on topics including: measuring your impact breaking through cultural barriers best organisational design tools needed by insight teams executing your insights (driving action as a result) Those certainly were hotly debated topics, that appeared relevant to everyone around the table. All those topics.. Read More