conversation about maximising value from customer insight

The benefits of a competency framework for your analysts

As we focus on Analytics & Data Science this month, I’ve been reminded of how a Competency Framework can help. Both work with clients, and my own experience in creating & leading analytics teams, has taught me that such a tool can help in a number of ways. In this post I’ll explain what I mean by a competency framework and the different ways it can help Analytics, Data Science or.. Read More

What are the questions that insight leaders today want answered? (part 2)

This post concludes our two-part series, on the questions that insight leaders raised, at DataIQ Discussion 2017 event. I hope you found part one, helpful. There we focussed on topics including: measuring your impact breaking through cultural barriers best organisational design tools needed by insight teams executing your insights (driving action as a result) Those certainly were hotly debated topics, that appeared relevant to everyone around the table. All those topics.. Read More

CX leader shares vision of the future for using customer data

Part of the art of data leadership is the collaboration needed with other leaders. How can you partner with others, like the CX leader, to envision the organisation and deploy data/analytics solutions that improve customer experience. Well, rather than me tell you what will work (from my experience on the customer insight side of that equation), let’s ask a CX leader. To do that, I’m delighted to welcome back our.. Read More

More people are realising Customer Insight needs Leadership

One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of Customer Insight. Mostly this is mentioned as a compliment. Leaders especially value a focus on their role & ideas on professional development. Following on from the positive feedback in our latest reader survey, it feels like a real privilege to be trusted in providing such.. Read More

What you want from this blog, results of our 2017 reader survey

Thanks to all our newsletter subscribers, who participated in our annual reader survey. Just over a year ago, we re-branded this blog, based on your feedback. At the start of 2017 it’s time to revisit how well this blog is serving its purpose. As you may know, the stated purpose of this blog is to inform & support customer insight leaders. You can find out more about that and our.. Read More

Leaders, do you need to get with the Uncertainty Zeitgeist?

We are delighted to welcome back Tony Boobier, one of our 15 guest bloggers in 2016, as our first guest writer of 2017. He’s obviously been having a challenging start to the year, worrying about uncertainty & even turning to pondering on our zeitgeist. There is indeed much to worry about, after 2016 & many open questions for leaders. So, Tony’s reflections on planning for your analytics & leadership challenges is.. Read More

How research leaders can be future proofing plans for 2017

As we all settle back into the rhythm of work for 2017, many leaders may worry about future proofing their plans. With so much unforeseen change during 2016, how can leaders better ‘horizon scan’ and prepare for the future? To complement our content on generic leadership topics, in this post I’m going to consider future proofing for research leaders. Here, I mean those leading market/customer/consumer research teams, sometime called ‘Customer.. Read More