helping you master customer insight leadership

Curating a Big Picture, why research teams need to learn how

Research teams can be mistakenly viewed as simply research buyers or just project managers, for a number of reasons, including a lack of curating a big picture. I’m sure anyone leading a research or customer insight team can relate to the problems of such misconceptions. But, what do I mean by ‘curating a big picture‘? In many ways, this is an extension of the points I previously made on knowledge.. Read More

The benefits of a competency framework for your analysts

As we focus on Analytics & Data Science this month, I’ve been reminded of how a Competency Framework can help. Both work with clients, and my own experience in creating & leading analytics teams, has taught me that such a tool can help in a number of ways. In this post I’ll explain what I mean by a competency framework and the different ways it can help Analytics, Data Science or.. Read More

5 things sailing can teach you as an entrepreneur

Our second guest post, following a conversation about leadership with Paul Carroll, shares lessons for your leadership role as an entrepreneur. Coming once more from Paul’s talented pool of experts, writing for InsuranceThoughtLeadership.com, our latest guest blogger is Michael de Waal. He founded & leads a global software provider, so knows a thing or two about entrepreneurship. To make things more interesting, for all types on leaders, Michael is also a sailor (cue.. Read More