helping you master customer insight leadership

Why you should stop buying consultancy (at least by itself)

When should you use external consultancy? Are you wisely bringing in wider expertise, or wasting your money on people who won’t be around to see the consequences? Such a question plagues many analytics or insight leaders. Indeed I have spoken to many, over the years, who are frustrated by the speed with which directors turn to consultants. I’ve mentioned before the need to build the reputation of your team, to.. Read More

Are your Analytics teams growing & sharing through internal events?

Following Tony’s critique of mega-conference events, I was fortunate enough this week to join a client, at one of their internal events. It was a ‘Data & Analytics Seminar’, focused on increasing knowledge and sharing best practice. Attendees came mainly from Analytics or BI roles, but included a range of experience and technical verses business focus. There was so much to praise about this event. Held in a modern, innovation.. Read More

Do mega conferences really help your CPD, even in Vegas?

As we have focussed on knowledge management, thinking environments & personal development this month, it makes sense to consider the role of conferences. Working as a professional speaker or chair, especially for Customer Insight or Analytics related events, you will have seen a number of conferences feature in Events section of this blog. But, none of us should give up precious time to attend these, if they don’t help us.. Read More