conversation about maximising value from customer insight

Why applied analytics projects have more success

Having benefitted from listening to a CX leaders’ perspective on vision for data & analytics, lets consider applied analytics projects. In fact, this focus is an opportunity to hear the voice of another key stakeholder in major analytics implementations. That is, the perspective of the software provider or IT supplier. Now, I know, these people can have a bad reputation. Too many ‘shiny suited’ salespeople and unfulfilled promises, post demo, can.. Read More

How to understand your customers’ mobile mind shift

When I first received a copy of this book, when it was published in 2014, I didn’t think it would be so relevant. Understanding a ‘mobile mind shift‘ sounded like just a fancy way of presenting advice for e-commerce leaders working on moving to mobile. Now, having read this engaging work, I can see how relevant it is to all business leaders (including customer insight leaders). There is much more to think.. Read More

How to catch-up on EU Data Protection changes

Are you ready for impact of new EU Data Protection regulation to your business? Have you updated your data strategy? Are you planning to appoint a CDO? When it comes to new EU regulation affecting businesses, it seems one of two problems are common. Either such regulation is foisted on unsuspecting business leaders, with little consultation (as we saw was the case for new EU VAT rules). The other problem.. Read More

Working on your marriage with IT

How well do you get on with your IT team? Do you see them as part of your team & you as part of theirs in a shared endeavour? If your answer was to laugh ironically, you are like many who attended DataIQ Link event this week. The third in our series on events focussed on internal partners for Customer Insight leaders. After Customer Experience & Digital, we now turn our focus.. Read More

Extras: More analytics news

This week there seems to have been more analytics in the news than usual, so despite the earlier post on Analytics awards & trends, I’m going to share another ‘other’ post round-up on this topic. First to catch my eye was the news that Microsoft has purchased Revolution Analytics. This is interesting not just because it adds to Microsoft’s analytics arsenal, all of which have the potential to benefit from.. Read More