conversation about maximising value from customer insight

InsurTech: bucking the trend of cautious insurers with AI innovation

How close are you to the AI innovation happening within the InsurTech sector? To promote debate, and deeper thinking amongst Customer Insight Leaders, this post balances our last one. Apparently contrary to that review (shared by SMA), in this post we look at lots of insurance innovation. The reason for the difference is a focus on the InsurTech sector. But, there are notable examples beyond InsurTech too, including recent use.. Read More

Are insurers playing it too safe with data and analytics?

As we focus on business applications, let’s broaden our scope to review how data and analytics strategies are being implemented. Insurance is a conservative industry. It has certainly lagged other sectors, in terms of digitization and customer experience. But, insurance businesses have enthusiastically embraced data and analytics capabilities. As I talk to my insurance clients, most are actively engaged in building/improving this capability. Talking about this with our old friend.. Read More

Is that tempting technology really useful to your business?

Unless it proves useful to your business, it was a distraction. Recent posts have focussed on advice when using Data Science or Data Visualisation. Now it’s time we returned to focussing on commercial realities. One lesson, I learned as a senior customer insight leader, was not to get distracted by what one CEO called “hobbies”. By that, he meant ideas, passions or technical innovations that, whilst interesting, are not relevant.. Read More

How InsurTech is changing the Insurance Sector, in 10 key trends

Following the, mainly banking, focus of FinTech startups, what is happening in the world of InsurTech? Continuing our month focussed on related technology developments and how they could impact Customer Insight leaders, I’m happy to share another guest post from our friends at Insurance Thought Leadership blog. In this post, Sam Evans, Founder of Eos Venture Partners, shares his top 10 predictions for how InsureTech will continue to develop. He then.. Read More

Applications of analytics for insurance pricing (using 3 types of data)

This month we are focussing more on Analytics & Data Science, as well as applications of both in businesses. To expand on that latter theme, we have another guest blog post courtesy of our friends at Insurance Thought Leadership blog. In this guest blog post, Cathy Chang and Heather Nelson from Silicon Valley Data Science, share their experience of applications for US motor insurers. They explore the options of mining three types.. Read More

What could you learn from Canadian Insurers?

When working to improve your marketing through using customer insight, it’s important to still use market intelligence. Knowing what competitors are doing, seeing the wider sector marketing to which your target customers are exposed, these sources still matter. Sometimes other sectors can also offer the fresh perspective you need. So, let’s hear from Canadian insurers. Paul Carroll, CEO of Insurance Thought Leadership hub, has shared guest posts with us previously. While.. Read More

Are you happy with insurance customers’ experience?

Sharing a conversation on insurance customers’ experience, I’m delighted to welcome back Paul Carroll. Paul is CEO of Insurance Thought Leadership & in this guest post shares an insightful conversation that came out of one of his webinars. Over to Paul… I want to share what I found to be some keen insights from a webinar I hosted with executives from Capgemini, Salesforce & Donna Peeples, a member of our advisory.. Read More