conversation about maximising value from customer insight

On the Bank Holiday, here’s a variety of topics for Insight Leaders

Sitting at my desk on a Bank Holiday, before taking a break, I’ve been reflecting on a variety of topics for Insight Leaders. One of the reasons I found Customer Insight Leadership such a rewarding career and still find it fascinating to help such leaders, is the diversity. One day your focus may need to be on improving specific Analytics skills, or complex Data problems, the other it could be.. Read More

Curating a Big Picture, why research teams need to learn how

Research teams can be mistakenly viewed as simply research buyers or just project managers, for a number of reasons, including a lack of curating a big picture. I’m sure anyone leading a research or customer insight team can relate to the problems of such misconceptions. But, what do I mean by ‘curating a big picture‘? In many ways, this is an extension of the points I previously made on knowledge.. Read More

Data Visualisation Resources to keep your eye on: Blogs

This month I’ll be delivering a Data Visualisation workshop for DataIQLeaders, so I thought I’d share some data visualisation resources here too. As part of that workshop, for members of DataIQ’s exclusive leadership development club, I will also provide them with some recommended online resources for their CPD. Since Data Visualisation is also a perennially popular topic on this blog & my Twitter account, this month’s theme will be on.. Read More

Is your marketing focus as broad as Salesforce?

I must admit I was surprised to be approached by Salesforce with an infographic to share here. My initial reaction was to say no. I assumed it would be sales-focussed and seek to push their product. Sceptically, I also doubted I’d agree with their stats or message within the infographic. Whilst I couldn’t 100% sign-up, to almost anything, there is much to commend this graphic summary. Under the theme of “The.. Read More

Amazing data visualisations, from simple to stunning

This week, the theme of data presentation has struck me again. Have you seen the effort some  are putting into their visualisations or infographics? It’s a real encouragement to see how much more focus this need is receiving. Only a few years ago it seemed all the focus was on the volume of data & breadth of algorithms supported by analysis software. Business users were putting up with poorly designed.. Read More

Get the best of 30 Experts in 30 Days

As the leaves start falling off the trees, it turns time for conference season, both in politics & business. Over coming weeks, I’ll be recommending some analytics & insight related events to consider attending. For some of these Customer Insight Leader has negotiated discounts that we can pass on to our readers. After enjoying the face to face interaction of meeting with data science students, start-ups & innovators – I have now.. Read More

Data Scientists need a better infographic

Given my past post around an infographic shared by SalesForce.com (hybrid marketer), I have to comment on this new infographic being shared by MarketingDistillery.com. At first glance there is much to praise here compared to summaries others have published. Too many either confuse the specialist nature of a data scientist role with a marketing or customer insight analyst, or neglect the fact that even these geeks need softer skills. On that.. Read More