conversation about maximising value from customer insight

Is your marketing focus as broad as Salesforce?

I must admit I was surprised to be approached by Salesforce with an infographic to share here. My initial reaction was to say no. I assumed it would be sales-focussed and seek to push their product. Sceptically, I also doubted I’d agree with their stats or message within the infographic. Whilst I couldn’t 100% sign-up, to almost anything, there is much to commend this graphic summary. Under the theme of “The.. Read More

Amazing data visualisations, from simple to stunning

This week, the theme of data presentation has struck me again. Have you seen the effort some  are putting into their visualisations or infographics? It’s a real encouragement to see how much more focus this need is receiving. Only a few years ago it seemed all the focus was on the volume of data & breadth of algorithms supported by analysis software. Business users were putting up with poorly designed.. Read More

Get the best of 30 Experts in 30 Days

As the leaves start falling off the trees, it turns time for conference season, both in politics & business. Over coming weeks, I’ll be recommending some analytics & insight related events to consider attending. For some of these Customer Insight Leader has negotiated discounts that we can pass on to our readers. After enjoying the face to face interaction of meeting with data science students, start-ups & innovators – I have now.. Read More

Data Scientists need a better infographic

Given my past post around an infographic shared by SalesForce.com (hybrid marketer), I have to comment on this new infographic being shared by MarketingDistillery.com. At first glance there is much to praise here compared to summaries others have published. Too many either confuse the specialist nature of a data scientist role with a marketing or customer insight analyst, or neglect the fact that even these geeks need softer skills. On that.. Read More

Valentine to Infographic?

Browsing Google Images this morning, you would think Valentine’s day was to celebrate love for the Infographic. There are so many published this year! Well if you can’t beat them… I’ve mentioned before the benefit of infographics, as well as other forms of data visualisation. They help you better grab attention and enable your readers to digest information faster. Plenty of studies have shown faster understanding of visually presented information, as well as.. Read More

Festive Others

As we approach December and experience ‘Black Friday’ becoming more established in the UK Calendar (perhaps without Thanksgiving we can make it a holiday to remember that retailers systems do crash too?), it’s time for a more festive post. This time I’m sharing a few Christmas related insight posts from others. Hope you enjoy them. Ho ho ho… First, how about some gift ideas for your insight team? The 2014 Gift Guide for.. Read More

Infographic on new purchase journey

As a second entry to this new section, I was struck by this infographic from SmartInsights that was shared by the IDM as part of their round-up of August Marketing news. I think they’ve done a pretty good job of combining the learning from Google and McKinsey. This visualisation helps remind us that today’s consumers have a more involved and iterative awareness & consideration journey before we can start measuring conversion… Read More