For part 2 in our series on insight generation for proposition development, we return to that ‘brown paper’ exercise. You may recall that I’d advised bringing together representatives from across your business, to run an interactive workshop. The following stages have already helped identify or produce material for that day: Identifying priority opportunities (consumer needs or ‘jobs to get done’) Identify key consumer questions/challenges/barriers Big ‘brown-paper exercise’ So, now everyone.. Read More