helping you master customer insight leadership

How to read, to remember, the benefits of note taking

Having shared so many book reviews lately, my thoughts have turned to how to read better. I’m not talking about the basic mechanics of being able to read the English language. Nor about the common goal, of being able to “speed read“, so you can achieve reading more books in less time. More in line with our past focus on quality, I’m thinking about reading to understand and remember. I.. Read More

Do your products inculcate helpful habits?

Thanks to Jeffrey Slater of Nomacorc for sharing this great YouTube video of Nir Eyal from Stanford University presenting at The Next Web 2014 conference in USA. It is a brilliant exploration of how design can exploit behavioural psychology to the benefit of consumers (the users of products designed to promote habits that are better for their users). Right from the start, the definition of habit as “a behaviour done with little.. Read More