helping you master customer insight leadership

Audio interviews, with Customer Insight Leaders: Norma Dove-Edwin

audio interviews

Today, we are launching a new feature for this blog, audio interviews with Customer Insight Leaders. I am delighted, to kick-off this new addition, with the help of Norma Dove-Edwin. She is the CDIO (more about that title in our interview) of Places for People Group. In this interview we discuss job titles, the role of a CDO (or CDIO), GDPR and her experience of achieving compliance. Following on from.. Read More

View from the top on GDPR impact: Chief Privacy Officers

Chief Privacy Officers

As we have now all survived #GDPRday, I thought it might be interesting to hear the views of Chief Privacy Officers. This post is intended as the first of a few, sharing interviews with senior leadership roles. Those roles with greatest responsibility for GDPR & involvement in continued work to achieve full compliance. To start, as we make our way around the pantheon of today’s C-Suite roles, let’s start with.. Read More

Business lessons, from GDPR, as just another external change

business lessons

With so much focus on the detail of GDPR, let’s take some time to look at the business lessons from this external change. Whatever the size of your business, the world around you changes & you need to be able to adapt. Regulation is just one of those key drivers of external change. So, to help us reflect on the business lessons from preparing for GDPR, I’m delighted to welcome.. Read More

GDPR impacts: 7 Questions to Ask Your research panel provider

panel provider

How does GDPR impact your use of a research panel provider? Last month, we shared various posts related to market research. Balancing our content focussed on data & analytics, with tips & resources for research leaders. This month, with May 25th deadline looming, we have focussed on GDPR. So, I’m glad to have a guest post to share, that covers both those themes. Guest blogger Johnny Caldwell (and his team.. Read More

Thoughts from the tsunami of repermissioning emails (part 2 of 2)

Tsunami of repermissioning

How are you coping with the tsunami of repermissioning emails? Have they filled your InBox yet? Before we all get sick of them and let inertia reduce our subscriptions (providing consent is being sought), let’s return to our review of these communications. In part 1 of this series, I reviewed a number of emails that I’d received from suppliers to my business. A mixture of those seeking consent (informed opt-in).. Read More

Learning from the tsunami of repermissioning emails (part 1 of 2)

repermissioning emails

Back last year, when sharing research on data sharing & trust, I predicted a coming ‘tsunami’ of repermissioning emails by businesses. I’m sure you are already experiencing that. It probably feels like a reminder of your diverse interests, as so many brands contact you. Some may have a strong customer relationship with you, others you may not remember ever using. Either way, there appears to be a real mixture in.. Read More

Turning back the Marketing Analytics clock? GDPR & location data

marketing analytics clock

As you prepare for GDPR compliance day (25th May), are you turning back your marketing analytics clock? With a particular focus on use of location data, guest blogger Tony Boobier returns with a different perspective. This builds on his previous post, suggesting that GDPR challenged the ‘Big Data mindset’. Now, I am on record as stating that I see GDPR as a positive development. Enhanced consumer rights & an opportunity.. Read More