conversation about maximising value from customer insight

How to go about communicating GDPR, with accountants over breakfast

This week, I had the pleasure of communicating GDPR to over 30 accountants, over breakfast. Now, I recognise that might sound like a potential snooze-fest, particularly after a good breakfast. In fact, it was a really enjoyable event. One, all involved, said had really helped them. Which is great feedback to hear as a speaker (phew!) I was perhaps helped by grey weather outside, but the view (in photo shown).. Read More

How to go ‘all in’, with a Data Science or Analytics bet for your business

How big a bet are you making on Data Science, are you going ‘all in’? With any event as rich in content at Data Insight Leader Summit, its useful to also hear others ‘takeaways’. So, to supplement my own insights from this conference, I’m delighted to welcome new guest blogger, Hanne Sorteberg. Hanne is BI Manager for SpareBank1 Forsikring, an alliance of savings banks in Norway (together Norway’s 2nd biggest.. Read More

Useful event for Customer Analytics leaders, a quick debrief

This week I had the opportunity to attend an event for Customer Analytics & Insight leaders. Run by CACI, in London, it proved to be a good opportunity to catch-up with others’ perspectives. Reassuringly, the agenda designed for this audience, focussed on many familiar topics from this blog. It was also free to attend & very popular, so worth considering in future. There were a mixture of CACI and external.. Read More

Questionable practices by Data Scientists – where do you stand?

Just because you can, doesn’t mean you should; this is perhaps the simplest way to introduce questionable practices. Last year we posted on the desire amongst many data scientists to achieve social good through their work. As for all disciplines, there is also a potential “dark side“ to the capabilities of data scientists. So firms have or still do seek to use data as a weapon or persist with questionable.. Read More

Working towards the Virtuous Cycle: latest research on trust & data sharing

Last week, after a very tasty bacon butty, I was sharing on the topics of Trust, Data Sharing & Identity Management, working towards recommending a Virtuous Cycle of improvement. All in the fine surroundings of the Royal Institute. It’s been a pleasure this year to partner with MyCustomer.com, to deliver a number of breakfast briefings. This one was more substantive, as it was also to reveal the findings of my latest.. Read More

Invest time in these CPD resources for your warm evenings

As the temperature becomes increasingly balmy & we enjoy lighter evenings, do you have more time to look over CPD resources? We’ve mentioned previously the importance of Continuous Professional Development (CPD), both as a leader & an insight professional (data, analytics or research). So, to complement those reflections on what breadth of content is relevant for Customer Insight leaders, this post shares a few more resources that may help. Once again,.. Read More

What topics should CPD, for Customer Insight leaders, cover?

A few different parts, of my practice, periodically remind me about Continuous Professional Development (CPD). As a leadership coach, the co-coaching events or workshops I attend, are counted towards CPD credits for my Association for Coaching membership. As an Institute of Direct & Digital Marketing member & marker, I also get annual reminders to register any personal development activities over the year. Plus, I am regularly mailed by the Institute of.. Read More