conversation about maximising value from customer insight

Which trends for 2017 should data & analytics leaders consider?

Despite the warnings from Tony, I am going to risk sharing viewpoints on trends for 2017 (this time in the world of data & analytics). However, as with our previous collection for research, this is not intended to be a definitive forecast (if that isn’t an oxymoron anyway). Rather, I’m sharing this content in order to prompt topics for data & analytics leaders to consider. So, if you are currently pulling together.. Read More

Leaders, do you need to get with the Uncertainty Zeitgeist?

We are delighted to welcome back Tony Boobier, one of our 15 guest bloggers in 2016, as our first guest writer of 2017. He’s obviously been having a challenging start to the year, worrying about uncertainty & even turning to pondering on our zeitgeist. There is indeed much to worry about, after 2016 & many open questions for leaders. So, Tony’s reflections on planning for your analytics & leadership challenges is.. Read More

Awards & trends for Database Marketing

As we get used to being in February already, it’s time to bring our series on awards & trends for different technical areas to a close. This week it’s the turn of the fourth quadrant in Holistic Customer Insight, that is the critical work of Database Marketing.   Given this team can often deliver the most obvious commercial return from a customer insight department, we might expect to find awards.. Read More

Awards & trends for Research 2015

Even though we are still fresh into a new year, it is around this time that we often see a spate of awards and pundits forecasting the key trends for the year. A few of these have caught my eye so I thought I’d share those I think add value. As there are developments in each of the technical disciplines which make up Holistic Customer Insight, it will be a.. Read More

Looking forward at this time of year

Well here we are on the fourth day of Christmas, so I hope those calling birds have arrived! If you’re like me, right now you are probably feeling a mixture of awareness that the over-indulgence over recent days needs to end soon and excitement at the prospect of a fresh start in the New Year. It can be a very peaceful and productive couple of days between the celebrations.   I.. Read More