conversation about maximising value from customer insight

FinTech conference, why your insight matters more than tech (part 2)

Here we continue our two-part series on lessons learnt from #CXC2016 FinTech conference. Hopefully this provides some learning points, not just for those working in Financial Services, but all those in businesses facing disruption from technology & start-ups. To complement part 1, which focussed more on presentations from incumbents or traditional business models, here I’ll share the highlights from a variety of other presenters. I’m pleased to say a number of.. Read More

How would you summarise the latest Budget?

UK Budget Day is an opportunity for a wide range of media outlets and financial firms to practice their communication skills. Rabbits can be pulled out of hats, treats given away, burdens imposed and lives changed; all in 2 hours. Despite the level of advance leaking these days, none of these businesses knows the content for sure until the Chancellor stands up & starts speaking. However, some changes announced in the budget.. Read More

Event: FSF annual members’ conference

On 24th March, the Financial Services Forum (FSF) held their annual members conference, with approx. 100 delegates across FS firms & agencies. A number of marketing experts shared their experience, including Alan Gilmour, Liana Dinghile & Christophe Langlois. They covered relevant topics for FS firms today: Customer Centricity, Clear Communications & use of Social Media. Sadly, I missed most of their presentations due to other meetings, however Christophe shared some useful reminders to.. Read More

Retailers & Financial Services learning lessons

In recent years, especially since the ‘credit crunch’ recession, it has become common for commentators to look into what Financial Services companies can learn from other industries. These have included Telcos & Retailers among others, with some associated cross-pollination of Marketing leaders crossing sectors (with mixed success). A number of commentators have shared some good points on the lessons FS could learn from Retail. The first I want to share is this article.. Read More