conversation about maximising value from customer insight

Event based Marketing and why GDPR makes it more important

This week, I had opportunity to lecture at the Royal Institute. Ok, not really lecture, but share advice on event based marketing. I may not have fulfilled a pipe-dream to give a Christmas Lecture at the Royal Institute, but it was a fascinating time. Over 40 of us were gathered there for another breakfast briefing sponsored by My Customer and Royal Mail Data Services (RMDS). Compared to previous breakfasts, this briefing.. Read More

Chat about event triggers, over breakfast in the Gherkin

This week I had the privilege of speaking at a breakfast briefing hosted by MyCustomer and Royal Mail Data Services. It was a great opportunity to share how useful event triggers can be, from my own experience helping clients. Those joining us for this ‘invitation only’ breakfast came from a range of sectors, including not-for-profit, Retail & Financial Services. Only a minority were already actively using Predictive Analytics, to target their marketing, but.. Read More

What did you think about after your wedding?

Enjoying the emotions of the event of my second son’s wedding, last Saturday, was the highlight of our family’s year. After the drama of the ceremony (including the comedy of a fire alarm that wouldn’t give up), we enjoyed great food at the reception, moving speeches and then the joys of drink & dancing into the wee small hours. Everyone agreed it was a great day with brilliant weather. Reflecting.. Read More

How do you judge value before attending?

How do you judge if an event is right for you? With all business leaders living such busy lives these days, even free events cost you valuable time to attend, so you need a way to judge value in advance. A helpful trend is the more common practice, recently, of conferences releasing pre-event videos or podcasts. This enables potential delegates to hear speakers, so as to judge value & relevance to them. In preparation for.. Read More

Getting the most out of conferences

I don’t know how many events you attend each year, but I can tell you as a speaker and an attendee, you do get out what you put in. Right now I’m creating slides and preparing stories to share at “Insurance Data & Analytics” in September and “Analytics for Insurance, Europe” in October. So, I really appreciated seeing this advice from Michael Hyatt:   As I prepare for 18 Sept event, liked this: “When.. Read More