conversation about maximising value from customer insight

Questionable practices by Data Scientists – where do you stand?

Just because you can, doesn’t mean you should; this is perhaps the simplest way to introduce questionable practices. Last year we posted on the desire amongst many data scientists to achieve social good through their work. As for all disciplines, there is also a potential “dark side“ to the capabilities of data scientists. So firms have or still do seek to use data as a weapon or persist with questionable.. Read More

Whose afraid of the big bad US election pollsters?

Many column inches of newspapers this week have been filled with diagnosis of what went wrong with polls predicting US election outcome. Why were most media outlets, most polls predicting a Clinton win. More relevantly to this blog, should it actually matter to Customer Insight leaders. I believe some of the lessons that can be learnt from this & other recent failures are very relevant for insight leaders. There are.. Read More