conversation about maximising value from customer insight

Quick data visualisations – taking inspiration from election graphs

One of the understandable concerns raised, when I train analysts, is how they can produce quick data visualisations. After we study the design principles and options to consider, it can seem that to do a quality job takes longer than they normally have. Many analysts complain that timescales are squeezed and corporate life increasingly frenetic, as leaders just want ‘good enough’ answers and want them now. However, experienced data visualisers.. Read More

Are you embarrassed about your election polls?

What a night the 2015 general election was! Surprises for a number of parties, with the shock of the exit polls right at the start of the night. Such disbelief at first, Paddy Ashdown has a hat to eat. As results began to come in & those exit polls were vindicated, it became clear the polling during campaign had got it badly wrong. When as experienced a pollster as Peter Kellner.. Read More