conversation about maximising value from customer insight

How are you joining forces with your Digital Leader?

Who is your Digital Leader? How are they doing in building digital capability into your business? Do they know your progress in building customer insight? For many businesses, the Digital team is another key stakeholder (or internal customer) for Customer Insight leaders. Following on from spending time listening to the needs of Customer Experience leaders earlier this week, on Thursday I focussed on Digital. Attending Global Reviews’ second UK Digital.. Read More

Database Marketing in today’s Social World

Like me I’m sure you are daily bombarded with offers by email, app, text and advertising through every social channel. The best can feel well-timed, appropriate and convenient, but too many fall short. When marketing is obviously aiming to be personalised, timely & relevant, it’s as obvious as a fish out of water when it fails. Given the amount of advertising in trade press and events, you would think that.. Read More

Event: #CAI2015

Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was a very enjoyable event and one I would recommend to those wanting an oversight or leadership perspective on what others are doing in this space. Speakers did not get into the level of technical detail which some analysts might expect, but customer insight leaders found.. Read More

Insights into Home Insurance digital marketing effectiveness

Given both the number of our readers who work within Financial Services and the level of interest in a past post on Motor Insurance, I’m sharing another free extract from one of Global Reviews latest tracking studies. This time it focuses on digital marketing effectiveness in the UK Home Insurance sector. Here are a few of their findings, together with their data visualisations… 1) Generation Y are more demanding in online requirements.. Read More

Motor Insurers’ Digital Marketing Effectiveness

A new type of ‘other post. Given the number of our readers who work within the Insurance sector, I thought it might be helpful to share the results which Global Reviews shared with me, from their Digital Marketing Effectiveness Study (Q3 2014) of UK Motor Insurance providers. There are some interesting lessons for customer insight leaders from other sectors as well, when you reflect on the key findings into consumer behaviour. Here are the.. Read More

Global Reviews’ UK Digital Leaders Summit (#UKDLS)

This is a new event in the UK and one I attended yesterday, as a speaker on Behavioural Economics. It’s well worth digital leaders attending in future. Right from the start things boded well as they had chosen a different and engaging venue. Bounce (121 Holborn, London) is the official ‘home of ping-pong’ and is literally the place where the game was invented in 1901. This gave guests the promise.. Read More

Event: Insurance Data & Analytics 2014

This event organised by Post Magazine was pretty well attended by Insurers and their suppliers. Although the audience was pretty quiet during Q&A sessions after each speaker, there was plenty of time for questions and a good buzz of questions & ideas during the breaks. A good mix of presentations, interviews and panel sessions as well. With apologies to those who my failing memory has overlooked, here are my recollections:.. Read More