conversation about maximising value from customer insight

Read a White Paper, advice for Data, Insight & Technology leaders

I’m currently in the process of writing a white paper on some recent research regarding consumer usage of multiple devices online & the resulting poor experience. Probably akin to the way, when you buy a new model of car, you suddenly notice many more of them on the road, I’ve noticed a lot of white papers being advertised recently. So, following previous posts that have recommended blogs, newsletters, podcasts &.. Read More

Learning about Blockchain and relevance to Analytics leaders (part 2)

Continuing our two-part series, learning about Blockchain and relevant lessons learnt from attending #CityChain17 event. As mentioned in our first post, this event was organised by MBN Solutions and held at IBM’s spacious SouthBank offices (which offer great views across the Thames on a sunny day). Following the morning sessions, covered in part one, our next speakers focussed more on applying the technology in your business. So, here are some more.. Read More

What are the questions that insight leaders today want answered? (part 2)

This post concludes our two-part series, on the questions that insight leaders raised, at DataIQ Discussion 2017 event. I hope you found part one, helpful. There we focussed on topics including: measuring your impact breaking through cultural barriers best organisational design tools needed by insight teams executing your insights (driving action as a result) Those certainly were hotly debated topics, that appeared relevant to everyone around the table. All those topics.. Read More

More people are realising Customer Insight needs Leadership

One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of Customer Insight. Mostly this is mentioned as a compliment. Leaders especially value a focus on their role & ideas on professional development. Following on from the positive feedback in our latest reader survey, it feels like a real privilege to be trusted in providing such.. Read More

Congrats on the promotion, 4 tips on how to be a manager not doer

Returning to our current theme, of career development, its time to focus on the transition to being a manager. As I’ve spent much of this month speaking at or chairing events, I have spoken to people at all different stages of their customer insight careers. From senior leaders, all the way through to graduates starting their first analyst job. All face different, but equally important challenges, to make the kind.. Read More

The end of your leadership career as you know it?

As we enter the distinctly colder month of November, our latest theme is your leadership career development. Are you investing in your personal development? Do you have clear goals for your future as a customer insight leader? Talking about leadership development with Paul Carroll (CEO of Insurance Thought Leadership), he referred me to a useful piece written by Tony Boobier. Tony is a former global insurance executive with IBM, who focusses on data.. Read More

What are your goals for Customer Insight success in 2016?

It’s that time again, when we ask for your goals for Customer Insight success this year. Last year, you voted fairly consistently for two priorities to deliver in 2015. First, was a measurable commercial difference in your business that could be attributed to Customer Insight, e.g. demonstrate value-add. Second, was to make time for your own leadership development, or as Stephen Covey would put it, “Sharpen the Saw”. Both these made good.. Read More