conversation about maximising value from customer insight

What are the questions that insight leaders today want answered? (part 2)

This post concludes our two-part series, on the questions that insight leaders raised, at DataIQ Discussion 2017 event. I hope you found part one, helpful. There we focussed on topics including: measuring your impact breaking through cultural barriers best organisational design tools needed by insight teams executing your insights (driving action as a result) Those certainly were hotly debated topics, that appeared relevant to everyone around the table. All those topics.. Read More

More people are realising Customer Insight needs Leadership

One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of Customer Insight. Mostly this is mentioned as a compliment. Leaders especially value a focus on their role & ideas on professional development. Following on from the positive feedback in our latest reader survey, it feels like a real privilege to be trusted in providing such.. Read More

Congrats on the promotion, 4 tips on how to be a manager not doer

Returning to our current theme, of career development, its time to focus on the transition to being a manager. As I’ve spent much of this month speaking at or chairing events, I have spoken to people at all different stages of their customer insight careers. From senior leaders, all the way through to graduates starting their first analyst job. All face different, but equally important challenges, to make the kind.. Read More

The end of your leadership career as you know it?

As we enter the distinctly colder month of November, our latest theme is your leadership career development. Are you investing in your personal development? Do you have clear goals for your future as a customer insight leader? Talking about leadership development with Paul Carroll (CEO of Insurance Thought Leadership), he referred me to a useful piece written by Tony Boobier. Tony is a former global insurance executive with IBM, who focusses on data.. Read More

What are your goals for Customer Insight success in 2016?

It’s that time again, when we ask for your goals for Customer Insight success this year. Last year, you voted fairly consistently for two priorities to deliver in 2015. First, was a measurable commercial difference in your business that could be attributed to Customer Insight, e.g. demonstrate value-add. Second, was to make time for your own leadership development, or as Stephen Covey would put it, “Sharpen the Saw”. Both these made good.. Read More

How to set goals that you deliver in 2017

Goal setting is trending at this time of year, so let me share what works for me. Amongst the many posts shared & goal-setting courses being marketed right now, most writers reference the average failure rate. Even the term “New Year’s Resolutions” is now synonymous with unrealistic goals, started with enthusiasm but probably abandoned within a few weeks or months. Why is that & can you do anything to avoid.. Read More

Is your insight career a spectacular display or in a box?

Did you have a great Bonfire Night? I hope so. Whilst working in Amsterdam (not the venue to choose when remembering Guy Fawkes), I was reminded how insight analysts & leaders can shine brightly in very different contexts. A mixture of training & facilitation was helping an events business in the Netherlands. What struck me, despite the different country & sector from my UK FS focus, was the similarity of challenges faced by their.. Read More