conversation about maximising value from customer insight

Data Scientists 2.0, you’ve heard the case, now what can you do about it?

Following on from guest blogger Michael Young’s first post on Data Scientists 2.0, this one shares next steps. MBN chairman, Paul Forrest, builds on what Michael revealed as the learning points for employers, universities & students (from Data Science placements in Scotland). In this shorter post, Paul considers key questions for both employers and students: How can employers find these new (improved) Data Scientists 2.0? How can students currently studying.. Read More

Data Visualisation Resources to keep your eye on: Blogs

This month I’ll be delivering a Data Visualisation workshop for DataIQLeaders, so I thought I’d share some data visualisation resources here too. As part of that workshop, for members of DataIQ’s exclusive leadership development club, I will also provide them with some recommended online resources for their CPD. Since Data Visualisation is also a perennially popular topic on this blog & my Twitter account, this month’s theme will be on.. Read More

Developing that vital Domain Knowledge in your analysts

How do you develop domain knowledge in your analysts, so their data usage, interpretation & recommendations make sense? I’ve mentioned in a previous post, about the difficulties of offshoring analytics, how vital domain knowledge can be. Yet, I find most articles or speakers focus on your need to develop new technology skills (like mastering the latest ‘en vogue‘ coding language). Akin to the greater importance of softer skills in analysts,.. Read More

Read a White Paper, advice for Data, Insight & Technology leaders

I’m currently in the process of writing a white paper on some recent research regarding consumer usage of multiple devices online & the resulting poor experience. Probably akin to the way, when you buy a new model of car, you suddenly notice many more of them on the road, I’ve noticed a lot of white papers being advertised recently. So, following previous posts that have recommended blogs, newsletters, podcasts &.. Read More

Learning about Blockchain and relevance to Analytics leaders (part 2)

Continuing our two-part series, learning about Blockchain and relevant lessons learnt from attending #CityChain17 event. As mentioned in our first post, this event was organised by MBN Solutions and held at IBM’s spacious SouthBank offices (which offer great views across the Thames on a sunny day). Following the morning sessions, covered in part one, our next speakers focussed more on applying the technology in your business. So, here are some more.. Read More

What are the questions that insight leaders today want answered? (part 2)

This post concludes our two-part series, on the questions that insight leaders raised, at DataIQ Discussion 2017 event. I hope you found part one, helpful. There we focussed on topics including: measuring your impact breaking through cultural barriers best organisational design tools needed by insight teams executing your insights (driving action as a result) Those certainly were hotly debated topics, that appeared relevant to everyone around the table. All those topics.. Read More

More people are realising Customer Insight needs Leadership

One of the regular comments made about this blog, is that we focus on leadership & coaching as well as the more technical aspects of Customer Insight. Mostly this is mentioned as a compliment. Leaders especially value a focus on their role & ideas on professional development. Following on from the positive feedback in our latest reader survey, it feels like a real privilege to be trusted in providing such.. Read More