helping you master customer insight leadership

Why Customer Insight teams should learn from Design teams

learn from design teams

Listening to a Digital UX Design leader this week, I was struck by how much Insight teams can learn from Design teams. I had the privilege of speaking at a Marcus Evans conference on West India Quay in London. “Optimise User Experience and Digital Design to Increase Customer Centricity for Financial Institutions“. That must be the (crazily) longest event name I’ve ever attended! Anyway, before I shared on softer skills,.. Read More

Why consumer research is like fashion, and the role of your staples

research is like fashion

I didn’t realise consumer research is like fashion, but a webinar helped me see it & value “old staples“. Given topical concerns, about gender balances in work, it was interesting to experience a female bias. Joining a useful webinar, hosted by Quirks and with speakers from 2020 Research, I began to feel out-of-place. Our hosts were women (I’d say younger, but most people are beginning to feel younger to me).. Read More

Role Definition Workshops, a simple method to tune your team

Continuing our focus on designing your team, have you used role definition workshops? It’s not an approach that I’ve used before. But, I’m delighted to welcome back, guest blogger Hanne Sorteberg, to share her experience. She has so much advice to share, this is the first of another two-part series. Talking to Hanne, about these blog posts, I was impressed how this approach has worked for her, in very different.. Read More

Designing analytics teams, some options and advice to consider

Many of my recent ‘coffee conversations’, with leaders, have focussed on designing analytics teams. It sounds like many of you are wrestling, with how to design & resource the team you need, for 2018 and beyond. For that reason, as the days begin to lengthen & we can start to dream of spring, we will focus on teams. Our theme for this month is designing and developing your teams. In.. Read More

Data Viz Award winners, sharing the best of Kantar’s IIB 2017

As data visualisation is a favourite theme on this blog, we’ve already covered the 2015 & 2016 “Information is Beautiful” (IIB) awards. Kantar’s leading, international, annual Data Viz Award. Now Kantar’s 2017 results are out, we return; to share great examples of data visualisation from this year’s finalists. It seems each year the standard just gets higher & variations get more creative. This is partly reflected in the change of categories.. Read More

How FinTech meets CX and needs Insight in 2017

Another week, another event, this time a FinTech meets CX conference. We’ve shared before that growth hacking, or your future growth plans, need insight & CX leaders, as well as technologists. This event provides an opportunity to bring together all three communities. For the first time in 2016, FinTechNetwork brought together start-ups & incumbents, to focus on Customer Experience. This year, again this is a gathering of those interested in.. Read More

Are your interactive data visualisations working for you or your users?

How are your interactive data visualisations working for you or your users? I ask as there have been a number of useful posts published by Data Viz experts recently that suggest all is not well in the world of interactivity. So, building on our recent themes of Data Visualisation and Data Science, I’ll spend this post exploring how well interactive data visualisations work. If hardly anyone is using them, is.. Read More