helping you master customer insight leadership

Customer Segmentation in a Cognitive Computing age

As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key stakeholders & previously on different approaches to segmentation. To give a different perspective and useful real world experience, I’m delighted to welcome back guest blogger Peter Lavers. Having returned from the SAS Analytics event that he referenced in his militaristic analytics posts, Peter is now.. Read More

Data Insight Leaders 2017 Day Two – the final countdown

This is continuing my report from Data Insight Leaders 2017 Day Two. That is, day two of a useful Summit (that I’m chairing), held in Barcelona. In this post I summarise this final day of an enjoyable event. I’m not just saying it’s good because I chaired this conference, honest! Talking to the actual data insight leaders who attended (and made up most of our audience), they agreed it was.. Read More

Data Insight Leaders Summit 2017 Day One – a debrief

After a pause in blogging, for a much-needed holiday, I’ve returned with a debrief from day one of Data Insight Leaders Summit 2017. It’s a joy to be back out in Barcelona chairing the second incarnation of this very useful  annual event. A gathering of over 100 data insight leaders from across UK & Europe, spending time together sharing their experience. As I said to delegates this morning, one of the.. Read More

Analytics are the new Weapons Guidance Systems (part 2)

Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall that, in his first post, Peter made the case for data being the new marketing battleground. He argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value of data. Value that’s often hidden in inaccessible.. Read More

Useful event for Customer Analytics leaders, a quick debrief

This week I had the opportunity to attend an event for Customer Analytics & Insight leaders. Run by CACI, in London, it proved to be a good opportunity to catch-up with others’ perspectives. Reassuringly, the agenda designed for this audience, focussed on many familiar topics from this blog. It was also free to attend & very popular, so worth considering in future. There were a mixture of CACI and external.. Read More

Customer Data: Is it the new Marketing Battleground?

Data and analytics are being called the new marketing battleground. Indeed, many experienced marketers are rushing to brush up on their technical knowledge. So, continuing our focus on applications of data & analytics, I’m delighted to welcome back Peter. Peter Lavers is Director of WCL and Customer Attuned. He is also regularly recognised as one of the top CX experts and influencers today. Time flies by and surprisingly, it’s almost.. Read More

Are insurers playing it too safe with data and analytics?

As we focus on business applications, let’s broaden our scope to review how data and analytics strategies are being implemented. Insurance is a conservative industry. It has certainly lagged other sectors, in terms of digitization and customer experience. But, insurance businesses have enthusiastically embraced data and analytics capabilities. As I talk to my insurance clients, most are actively engaged in building/improving this capability. Talking about this with our old friend.. Read More