helping you master customer insight leadership

Audio interviews, with Customer Insight Leaders: Norma Dove-Edwin

audio interviews

Today, we are launching a new feature for this blog, audio interviews with Customer Insight Leaders. I am delighted, to kick-off this new addition, with the help of Norma Dove-Edwin. She is the CDIO (more about that title in our interview) of Places for People Group. In this interview we discuss job titles, the role of a CDO (or CDIO), GDPR and her experience of achieving compliance. Following on from.. Read More

GDPR impacts: 7 Questions to Ask Your research panel provider

panel provider

How does GDPR impact your use of a research panel provider? Last month, we shared various posts related to market research. Balancing our content focussed on data & analytics, with tips & resources for research leaders. This month, with May 25th deadline looming, we have focussed on GDPR. So, I’m glad to have a guest post to share, that covers both those themes. Guest blogger Johnny Caldwell (and his team.. Read More

Ready for GDPR? No? Don’t panic, keep calm & check this now

Ready for GDPR

The time is almost upon us, are you ready for GDPR? No? Well join the queue. It seems the norm, amongst the leaders & analysts I meet, to feel under-prepared. Despite what has been a two-year, preparation period, most organisations are not ready. But, that doesn’t mean you need to panic. As with most challenges in business life, the worst reaction is panic. Whether that is being like an ostrich.. Read More

Are you ready for Behavioural Research? Ask yourself these questions.

behavioural research

This month, we will return to the topic of research, starting with behavioural research. As we discussed, when sharing posts on Behavioural Economics, behavioural biases cast doubt on self report. If people aren’t aware of their behavioural biases, can you trust survey results or focus groups? The answer is more nuanced, due to other advances in research design. But, such concerns have caused some to refocus research effort on behavioural.. Read More

The average week of a Data Scientist, hearing from one on what they do

average week of a data scientist

As we come to the end of a month, focussed on Data Science, lets hear about the average week of a Data Scientist. On this blog, we seek to get past the spin & platitudes of much advertising on data science. So, I’m delighted to bring you a new guest blogger, to share his reality. Chris Bose is a Data Scientist, running a small technical PR company, In Press PR. As.. Read More

Alan Turing Institute annual lecture – Better Living through Trusted Data

When Harry Powell shared, that he was planning to attend this year’s Alan Turing Institute annual lecture, I naturally asked him to blog for us. Harry is a very experienced Data Science leader, having created & led Data Science teams at several businesses, including Barclays. So, I was interested to learn more about his interest in a lecture from Prof. Sandy Pentland of MIT. As someone with a background in.. Read More

Why automating IoT needs rule elicitation, not just Data Science

Focusing on how to design & develop your teams, this month, reminded me of rule elicitation work I did over 20 years ago. We have previously focussed on the breadth of skills, including different technical skills, needed within an analytics team. As well as the modern passion for new role titles (Data Engineer, Data Journalist etc), it can be worth learning from the past. Back in the early 1990s, I.. Read More