conversation about maximising value from customer insight

Applications of analytics for insurance pricing (using 3 types of data)

This month we are focussing more on Analytics & Data Science, as well as applications of both in businesses. To expand on that latter theme, we have another guest blog post courtesy of our friends at Insurance Thought Leadership blog. In this guest blog post, Cathy Chang and Heather Nelson from Silicon Valley Data Science, share their experience of applications for US motor insurers. They explore the options of mining three types.. Read More

We shall miss Hans Rosling, but let’s learn from his genius

Given our focus as a blog, I didn’t want to let another week go by without acknowledging the passing of Hans Rosling. When I first heard the news, via BBC’s More of Less podcast, I was so sad to think that we’ve lost such a great communicator of statistics. Listening to this memorial podcast, which is well worth a listen, my mind went back to memories of TED talks by.. Read More

6 reasons leaders fail to prepare for disaster

Perhaps it’s a feature of working with so many Financial Services clients, but I’m surprised how often talk of investing in data turns to risk & preparing for disaster. How important is it to prepare for high-likelihood/low-severity risks (the ‘day-to-day‘, if you like) verses low-likelihood/high-severity risks (potential disasters)? Is it worth only investing in the data needed to operate as you currently do, or should data plans be more ambitious? So, a.. Read More

CX leader shares vision of the future for using customer data

Part of the art of data leadership is the collaboration needed with other leaders. How can you partner with others, like the CX leader, to envision the organisation and deploy data/analytics solutions that improve customer experience. Well, rather than me tell you what will work (from my experience on the customer insight side of that equation), let’s ask a CX leader. To do that, I’m delighted to welcome back our.. Read More

How to avoid getting bitten on the bum by GDPR (part 2)

This is part 2 of our series focussed on helping Data Insight Leaders plan for GDPR. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders. There has been a positive response to the first post on this topic, which has confirmed the concern about this topic that I’m hearing in my conversations. It.. Read More

How to avoid getting bitten on the bum by GDPR (part 1)

Most of our content this month has been focussed on helping insight leaders prepare for the year ahead. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders. In my own work with clients & conversations with others, I do find GDPR is cropping up more often. However, I’ve become a little alarmed.. Read More