conversation about maximising value from customer insight

Valentine to Infographic?

Browsing Google Images this morning, you would think Valentine’s day was to celebrate love for the Infographic. There are so many published this year! Well if you can’t beat them… I’ve mentioned before the benefit of infographics, as well as other forms of data visualisation. They help you better grab attention and enable your readers to digest information faster. Plenty of studies have shown faster understanding of visually presented information, as well as.. Read More

Infographics

I believe in the importance of data visualisation, both because most people can more readily understand a visual representation than tables of numbers and because it is a useful language with which to communicate not just analysis but story. In other words, the challenge to appropriately visualise data or analysis, encourages the analyst to get closer to insights. Anyway, I’ll blog more on that wider topic another time, for now.. Read More