helping you master customer insight leadership

How would you summarise the latest Budget?

UK Budget Day is an opportunity for a wide range of media outlets and financial firms to practice their communication skills. Rabbits can be pulled out of hats, treats given away, burdens imposed and lives changed; all in 2 hours. Despite the level of advance leaking these days, none of these businesses knows the content for sure until the Chancellor stands up & starts speaking. However, some changes announced in the budget.. Read More

Improving the impact of your insights with visualisation

Browsing online recently, I’ve come across a number of useful resources to improve your visualisations. We’ve published before on the benefit of Edward Tufte’s data visualisation rules. As well as guidelines, it’s useful to have the right tools for the job. Once your expectations rise above the constraints of MS Office graphing options, it can be daunting to find a tool to help your analysts. Hopefully these few examples help complement our.. Read More

Does Data make you think in new ways?

Time to focus back on Data. Lots of interesting thoughts out there, so as a change from my posts, here is some of the best content from others that impressed me this week… Many organisations in recent years have looked into the challenge and opportunity presented by all this coverage of “Big Data” and “Predictive Analytics”. Some have invested in ways that improved their Marketing effectiveness or Customer Experience. But very.. Read More

Valentine to Infographic?

Browsing Google Images this morning, you would think Valentine’s day was to celebrate love for the Infographic. There are so many published this year! Well if you can’t beat them… I’ve mentioned before the benefit of infographics, as well as other forms of data visualisation. They help you better grab attention and enable your readers to digest information faster. Plenty of studies have shown faster understanding of visually presented information, as well as.. Read More

Infographics

I believe in the importance of data visualisation, both because most people can more readily understand a visual representation than tables of numbers and because it is a useful language with which to communicate not just analysis but story. In other words, the challenge to appropriately visualise data or analysis, encourages the analyst to get closer to insights. Anyway, I’ll blog more on that wider topic another time, for now.. Read More