conversation about maximising value from customer insight

The best newsletters for tracking the Wider Insight World

Whilst we focus on events & applications of customer insight for businesses, what has been going on in the wider insight world? Here are a few posts that caught my eye this week, which I thought you might find useful. To help you further, I’ve decide it’s fairer to ‘open the kimono‘ & share how you can keep as up-to-date. The content I share below comes from just two consistently useful newsletters. It’s surprising how.. Read More

Do you have your insight reading list ready for the beach?

With last night possibly having been the hottest on record for the UK, I’m too tired & toasted to write a long post. Lucky readers I hear you cry 😉 Instead, here is a collection of blog posts I’ve found interesting today. Ones that should help customer insight leaders expand their own reading list. Hope it helps, even if you don’t get to the beach to read today. Storytelling First,.. Read More

Are there any insights to be gleaned from Brexit vote?

So, it’s happened. For good or ill, the UK electorate has voted for ‘Brexit‘; that is to leave the European Union (EU). There will be plenty of coverage over coming weeks & months. Much will cover political or economic implications & the many options ahead. But the focus of this blog is customer insight. So, what can the Brexit vote reveal for our specialism? Are there lessons to be learned.. Read More

Could you be more visual, better optimised & less tech-led?

Within this month’s theme of database marketing, we also want to consider related customer insight developments. These include ways other insight skills can help. For example with problems like getting your multi-channel interactions optimised. As we’ve shared before, Holistic Customer Insight is much more powerful. It benefits from the synergy of using data, analytics, research & database marketing together. Previous posts have focussed on how this approach helps proposition development or.. Read More

Is your use more advanced than our analytics poll results?

Thanks to everyone who has already completed our latest analytics poll, on real world usage. If you haven’t yet recorded your scores, there’s still time (you can complete it here). But, with over 35 votes already in, I thought it worth sharing some interim results with you. During the same week, I was reading a report from IBM as to the ‘real world use of big data in financial services‘. Although a number of sources in.. Read More

Love is in the air, but what can you do differently?

As time ticks down towards the end of February, my thoughts turn once again to our theme of love & relationships. That’s not surprising for me personally, as I’m delighted to share that I’ve just become a grandfather for the second time. Woohoo! My granddaughter, Isabelle (aged 2), now has a baby brother (Jacob). Seeing him for the first time yesterday of course brought out the doting softie in me… Read More

Is variety the spice of your best insights?

Sometimes you just want to mix it up a bit & that’s just what this customer insight ‘variety’ post offers. Not that I’m suggesting our relationships theme this month is being followed here 😉 Rather, I was inspired by a particularly enjoyable episode of the “More or Less” podcast by Tim Harford. In this one, Tim explores a whole range of statistics. From debunking commercially motivated stats in the news, about women taking selfies.. Read More