helping you master customer insight leadership

Customer Data Record Quality – reporting metrics for a broader view

Continuing our series on best practice in data quality, we turn to customer data record quality reporting. I hope you’ve been finding Paul’s series useful. It has certainly reminded me as to the need to focus on monitoring your data quality. It’s such an essential foundation to more advanced analytics work. Plus, our joint event with MyCustomer, reminded delegates of data quality as a GDPR requirement. We’ve already seen 11.. Read More

How to avoid getting bitten on the bum by GDPR (part 2)

GDPR

This is part 2 of our series focussed on helping Data Insight Leaders plan for GDPR. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders. There has been a positive response to the first post on this topic, which has confirmed the concern about this topic that I’m hearing in my conversations. It.. Read More

CDOs, Data Sharing Standard and LinkedIn

To compliment our recent emphasis on analytics, here are a number of data related articles from other bloggers to share with you. First, in an article published within Autumn 2014 edition of DataIQ Magazine, I caution the new cohort of more senior Customer Insight Leaders to not overlook their data teams. I would recommend anyone in this role read: “Don’t turn your data team into Cinderella“. DataIQ – Online Editions To.. Read More