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Learning from the tsunami of repermissioning emails (part 1 of 2)

repermissioning emails

Back last year, when sharing research on data sharing & trust, I predicted a coming ‘tsunami’ of repermissioning emails by businesses. I’m sure you are already experiencing that. It probably feels like a reminder of your diverse interests, as so many brands contact you. Some may have a strong customer relationship with you, others you may not remember ever using. Either way, there appears to be a real mixture in.. Read More

Ready for GDPR? No? Don’t panic, keep calm & check this now

Ready for GDPR

The time is almost upon us, are you ready for GDPR? No? Well join the queue. It seems the norm, amongst the leaders & analysts I meet, to feel under-prepared. Despite what has been a two-year, preparation period, most organisations are not ready. But, that doesn’t mean you need to panic. As with most challenges in business life, the worst reaction is panic. Whether that is being like an ostrich.. Read More