conversation about maximising value from customer insight

Working towards the Virtuous Cycle: latest research on trust & data sharing

Last week, after a very tasty bacon butty, I was sharing on the topics of Trust, Data Sharing & Identity Management, working towards recommending a Virtuous Cycle of improvement. All in the fine surroundings of the Royal Institute. It’s been a pleasure this year to partner with MyCustomer.com, to deliver a number of breakfast briefings. This one was more substantive, as it was also to reveal the findings of my latest.. Read More

Data Monetisation, do you back Admiral or Facebook?

Headline news items can have, more frequently in recent years, direct bearing on the world of data & insight. Increasingly including topics like data monetisation. One such story was the recent news that Facebook (FB) was preventing Admiral insurance (in the UK) from using social media activity data as a means of assessing risk. Admiral planned to enable FB users to not only logon via their FB id, but also opt-in to giving Admiral access.. Read More

CDOs, Data Sharing Standard and LinkedIn

To compliment our recent emphasis on analytics, here are a number of data related articles from other bloggers to share with you. First, in an article published within Autumn 2014 edition of DataIQ Magazine, I caution the new cohort of more senior Customer Insight Leaders to not overlook their data teams. I would recommend anyone in this role read: “Don’t turn your data team into Cinderella“. DataIQ – Online Editions To.. Read More