conversation about maximising value from customer insight

Which trends for 2017 should data & analytics leaders consider?

Despite the warnings from Tony, I am going to risk sharing viewpoints on trends for 2017 (this time in the world of data & analytics). However, as with our previous collection for research, this is not intended to be a definitive forecast (if that isn’t an oxymoron anyway). Rather, I’m sharing this content in order to prompt topics for data & analytics leaders to consider. So, if you are currently pulling together.. Read More

Festive Insight pickings – some seasonal content to get you in the mood

I don’t know about you, but it’s beginning to feel a lot like Christmas here (with rain instead of snow). So, I thought it was time for a more light-hearted collection of festive insight content. My original motivation was to find some potential present recommendations for your insight team, as I did last year. But, to be frank, I’ve left that a bit late. So, assuming you are still sober enough.. Read More

Say no to a Data Scientist, in a festival of webinars

It was a pleasure, yesterday, to take part in the latest Directors’ Club ‘festival of webinars’. This intriguingly entitled event spans 12 days, with an hour-long webinar each day. Each webinar includes two speakers, under the theme for the festival, which is: “Champions & Innovators of Customer Experience“. Given that title, I was honoured to be asked to take part. Jon Snow, founder of Directors’ Club, has assembled a great.. Read More

Working on your marriage with IT

How well do you get on with your IT team? Do you see them as part of your team & you as part of theirs in a shared endeavour? If your answer was to laugh ironically, you are like many who attended DataIQ Link event this week. The third in our series on events focussed on internal partners for Customer Insight leaders. After Customer Experience & Digital, we now turn our focus.. Read More

Salary Surveys: Are you being paid fairly?

Salary surveys always tend to gain participants. Most people are interested in finding out how much others are earning or whether they can make a case to be paid more. All too often one hears  of analysts leaving one company, where they were told a pay rise could not be justified, to then see a job ad for their replacement advertised with the higher salary requested (or higher). It isn’t easy for employers either, of.. Read More

No need to be a lonely data scientist anymore

More insight posts from others for you. As well as all relating to at least one aspect of holistic customer insight, our unifying themes this week are how not to feel lonely & data scientist. Hope you find them as interesting as I did. To kick us off, here is a timely and well argued piece on why you may not need a data scientist (at least not yet). A helpful reminder from.. Read More

Data Scientists need a better infographic

Given my past post around an infographic shared by SalesForce.com (hybrid marketer), I have to comment on this new infographic being shared by MarketingDistillery.com. At first glance there is much to praise here compared to summaries others have published. Too many either confuse the specialist nature of a data scientist role with a marketing or customer insight analyst, or neglect the fact that even these geeks need softer skills. On that.. Read More