conversation about maximising value from customer insight

Data Scientists 2.0, you’ve heard the case, now what can you do about it?

Following on from guest blogger Michael Young’s first post on Data Scientists 2.0, this one shares next steps. MBN chairman, Paul Forrest, builds on what Michael revealed as the learning points for employers, universities & students (from Data Science placements in Scotland). In this shorter post, Paul considers key questions for both employers and students: How can employers find these new (improved) Data Scientists 2.0? How can students currently studying.. Read More

Data Scientist 2.0, who they are, and what’s going on in Scotland?

I’ve had the pleasure of working with Michael Young and his team at MBN Solutions over the last decade. As I mentioned in a previous post on recruitment, I’ve found them to stand apart as a recruitment agency that actually understands this space. So, I was delighted to be offered this guest blog post, by Michael, on the work they are supporting (with The Data Lab) to understand and place.. Read More

Understanding Data Science & how to develop your Data Scientists

In previous posts we have cautioned against assuming you need a Data Scientist. With so much hype still surrounding the term, leaders confess to as much confusion as any clear strategy as to how to use such a capability. However, creation of Data Science teams continues at a pace & plenty of graduate analysts are now starting their career saddled with the label of data scientist. Given this obvious need.. Read More

Which trends for 2017 should data & analytics leaders consider?

Despite the warnings from Tony, I am going to risk sharing viewpoints on trends for 2017 (this time in the world of data & analytics). However, as with our previous collection for research, this is not intended to be a definitive forecast (if that isn’t an oxymoron anyway). Rather, I’m sharing this content in order to prompt topics for data & analytics leaders to consider. So, if you are currently pulling together.. Read More

Festive Insight pickings – some seasonal content to get you in the mood

I don’t know about you, but it’s beginning to feel a lot like Christmas here (with rain instead of snow). So, I thought it was time for a more light-hearted collection of festive insight content. My original motivation was to find some potential present recommendations for your insight team, as I did last year. But, to be frank, I’ve left that a bit late. So, assuming you are still sober enough.. Read More

Say no to a Data Scientist, in a festival of webinars

It was a pleasure, yesterday, to take part in the latest Directors’ Club ‘festival of webinars’. This intriguingly entitled event spans 12 days, with an hour-long webinar each day. Each webinar includes two speakers, under the theme for the festival, which is: “Champions & Innovators of Customer Experience“. Given that title, I was honoured to be asked to take part. Jon Snow, founder of Directors’ Club, has assembled a great.. Read More

Working on your marriage with IT

How well do you get on with your IT team? Do you see them as part of your team & you as part of theirs in a shared endeavour? If your answer was to laugh ironically, you are like many who attended DataIQ Link event this week. The third in our series on events focussed on internal partners for Customer Insight leaders. After Customer Experience & Digital, we now turn our focus.. Read More