conversation about maximising value from customer insight

The best newsletters for tracking the Wider Insight World

Whilst we focus on events & applications of customer insight for businesses, what has been going on in the wider insight world? Here are a few posts that caught my eye this week, which I thought you might find useful. To help you further, I’ve decide it’s fairer to ‘open the kimono‘ & share how you can keep as up-to-date. The content I share below comes from just two consistently useful newsletters. It’s surprising how.. Read More

Say no to a Data Scientist, in a festival of webinars

It was a pleasure, yesterday, to take part in the latest Directors’ Club ‘festival of webinars’. This intriguingly entitled event spans 12 days, with an hour-long webinar each day. Each webinar includes two speakers, under the theme for the festival, which is: “Champions & Innovators of Customer Experience“. Given that title, I was honoured to be asked to take part. Jon Snow, founder of Directors’ Club, has assembled a great.. Read More

Why data lakes, what you wear & your tools all matter

Perhaps, like me you’ve been a late comer to believing there is anything in buzzwords like Data Lakes? Along with all the hyperbole surrounding Big Data & the Data Science, it’s easy to write-off a whole new language because of some over-selling. It’s also been galling, for those of us who have been working in data analytics for decades prior to it becoming fashionable, to put up with listening to.. Read More

Colliding with a big conversation about Data Science

Yesterday I had the pleasure of attending Scotland’s first “collider” event for Data Science. Data Talent Scotland brought together over 400 from the worlds of academia & commerce to talk Data Science & improve understanding of one another. Scotland is blessed with a rich source of Data Science courses & supporting universities (11 Masters courses in Data Science alone). There are also plenty of students on these well attended courses,.. Read More

Do your data scientists want to do good with data?

An interesting trend over recent years is the interest in data being used to do good (data scientists meeting societal needs). Cause Marketing has been with us for a number of years. With firms vying to both communicate their social responsibility progress, and enhance their brand reputation, through meeting a need close to their customers’ hearts. Marketing by the Not-for-profit sector has become more and more sophisticated over the decades, with.. Read More

Can start-ups, students & innovators challenge you?

Last night, I was presenting to over 40 tech start-ups, data science students and innovative data leaders within corporates. Hosted by MBN Recruitment & Edinburgh’s Data Lab (which builds bridges between academia & industry in this field), it was a great evening. Held at the TechCube Incubator, the whole experience felt very start-up culture from the beginning. A problem with one power source meant I had to speak with a power.. Read More

No need to be a lonely data scientist anymore

More insight posts from others for you. As well as all relating to at least one aspect of holistic customer insight, our unifying themes this week are how not to feel lonely & data scientist. Hope you find them as interesting as I did. To kick us off, here is a timely and well argued piece on why you may not need a data scientist (at least not yet). A helpful reminder from.. Read More