conversation about maximising value from customer insight

A trio of Analytics applications Advice, Tools & Fun

A briefer, more lightweight, analytics applications post today as it’s been a busy week. I’ve also realised it’s been a while since I last curated some content from the wider Customer Insight blogosphere, so here are some recent posts I thought you might find interesting. In keeping with our monthly theme, focusing on application of analytics, I’ve pulled together a few posts that caught my eye. I hope you find.. Read More

The benefits of a competency framework for your analysts

As we focus on Analytics & Data Science this month, I’ve been reminded of how a Competency Framework can help. Both work with clients, and my own experience in creating & leading analytics teams, has taught me that such a tool can help in a number of ways. In this post I’ll explain what I mean by a competency framework and the different ways it can help Analytics, Data Science or.. Read More

Understanding Data Science & how to develop your Data Scientists

In previous posts we have cautioned against assuming you need a Data Scientist. With so much hype still surrounding the term, leaders confess to as much confusion as any clear strategy as to how to use such a capability. However, creation of Data Science teams continues at a pace & plenty of graduate analysts are now starting their career saddled with the label of data scientist. Given this obvious need.. Read More

Which trends for 2017 should data & analytics leaders consider?

Despite the warnings from Tony, I am going to risk sharing viewpoints on trends for 2017 (this time in the world of data & analytics). However, as with our previous collection for research, this is not intended to be a definitive forecast (if that isn’t an oxymoron anyway). Rather, I’m sharing this content in order to prompt topics for data & analytics leaders to consider. So, if you are currently pulling together.. Read More

Why Mr Claus wants Big Data Analytics for Christmas

At this festive time of year, I’ve been scouring online for relevant seasonal wishes. Here is one such wish by Santa Claus, that also suits a few Customer Insight Leaders that I know. Reading several blogs, I was delighted to find that such a seasonal take on the need for data analytics was published by my friends at Mango software. Experts & local advocates in the use of R programming language for.. Read More

Tips from passionate Data Insight Leaders in Barcelona

Attending the 2016 Data Insight Leaders Summit in Barcelona proved to be a very wise decision. Unlike so many buzzword-focussed events, this one actually did attract speakers & delegates who were data insight leaders. It also featured plenty of variety & interactive formats, to help delegates get fresh insights into their own data leadership challenges. My role was to chair Day Two of this event, together with the Sales &.. Read More