helping you master customer insight leadership

Free resources for you, across range of insight leaders

At Customer Insight Leader we love providing you with useful free resources. As a non-commercial, advertising free, site – we know our visitors value both independent advice & access to free resources. I hope today’s curation of customer insight & analytics related resources, helps you in your role. In line with our advocating of holistic customer insight, I’ve included resources to help develop your research, data science & analytics work… Read More

How to go ‘all in’, with a Data Science or Analytics bet for your business

How big a bet are you making on Data Science, are you going ‘all in’? With any event as rich in content at Data Insight Leader Summit, its useful to also hear others ‘takeaways’. So, to supplement my own insights from this conference, I’m delighted to welcome new guest blogger, Hanne Sorteberg. Hanne is BI Manager for SpareBank1 Forsikring, an alliance of savings banks in Norway (together Norway’s 2nd biggest.. Read More

Are You Going To Be A Data Scientist? Or “Just” An Analyst?

A new month, a new theme for our content. This time we are going to focus on an analyst role. I’ll share thoughts & guest blogger content on how to recruit, develop, motivate & retain them. Hopefully, this will complement our earlier content on understanding & developing data scientists. To kick us off, I’m delighted to share this post from our latest new guest blogger, Martin Squires. Martin is the.. Read More

Data Insight Leaders 2017 Day Two – the final countdown

This is continuing my report from Data Insight Leaders 2017 Day Two. That is, day two of a useful Summit (that I’m chairing), held in Barcelona. In this post I summarise this final day of an enjoyable event. I’m not just saying it’s good because I chaired this conference, honest! Talking to the actual data insight leaders who attended (and made up most of our audience), they agreed it was.. Read More

Data Insight Leaders Summit 2017 Day One – a debrief

After a pause in blogging, for a much-needed holiday, I’ve returned with a debrief from day one of Data Insight Leaders Summit 2017. It’s a joy to be back out in Barcelona chairing the second incarnation of this very useful  annual event. A gathering of over 100 data insight leaders from across UK & Europe, spending time together sharing their experience. As I said to delegates this morning, one of the.. Read More

Analytics are the new Weapons Guidance Systems (part 2)

Analytics as a weapons guidance systems? This could only be the second post in two-part series by our guest blogger Peter Lavers. You may recall that, in his first post, Peter made the case for data being the new marketing battleground. He argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value of data. Value that’s often hidden in inaccessible.. Read More

The most important skills for Data Scientists in businesses

Which are the most important skills, needed by analysts or data scientists? It’s an interesting question to ponder. It is tempting to fall back on technical basics, like statistical knowledge & software or coding skills. But most graduate data scientists or experienced analysts will be screened for those at recruitment. So, if you are leading an Analytics, Data Science or Insight team, where should you invest? My mind was prompted.. Read More