helping you master customer insight leadership

Customer Data Record Quality – reporting metrics for a broader view

Continuing our series on best practice in data quality, we turn to customer data record quality reporting. I hope you’ve been finding Paul’s series useful. It has certainly reminded me as to the need to focus on monitoring your data quality. It’s such an essential foundation to more advanced analytics work. Plus, our joint event with MyCustomer, reminded delegates of data quality as a GDPR requirement. We’ve already seen 11.. Read More

Customer Data Quality Reporting – the next 6 metrics you need

Time to return, to the important topic of Customer Data Quality Reporting. Which metrics should you report on, to ensure robust data quality controls? After a week of training analysts in data visualisation, and speaking to marketers about how to run an NPS programme, back to part 2 of our new series. You may recall, that in part 1 of his series, our newest guest blogger (Paul Weston) introduced this.. Read More

Customer Data Quality Reporting, why it matters & how to do it well

Building on the popularity of our recent GDPR posts, here’s more advice on data quality reporting. We’ve seen the importance of data quality to GDPR compliance and your marketing performance. But, as business consultants are fond of saying, you get what you measure. How should that apply to data quality? In my own tenure as a senior leader in large corporations, I’ve seen my fair share of poor, boring & non-existent.. Read More

GDPR requires data quality, sharing survey results in the home of hampers

Amidst all the focus on GDPR, it’s easy to forget that GDPR requires data quality. Over a Fortnum & Mason’s breakfast, I had the chance to discuss this neglected aspect. So much of the social media buzz around GDPR focusses on contentious topics like when you need opt-in consent. Individuals rights to opt out of profiling, be forgotten & Privacy by Design, all these GDPR topics have had their limelight… Read More

How to go about communicating GDPR, with accountants over breakfast

This week, I had the pleasure of communicating GDPR to over 30 accountants, over breakfast. Now, I recognise that might sound like a potential snooze-fest, particularly after a good breakfast. In fact, it was a really enjoyable event. One, all involved, said had really helped them. Which is great feedback to hear as a speaker (phew!) I was perhaps helped by grey weather outside, but the view (in photo shown).. Read More

How to avoid getting bitten on the bum by GDPR (part 2)

This is part 2 of our series focussed on helping Data Insight Leaders plan for GDPR. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders. There has been a positive response to the first post on this topic, which has confirmed the concern about this topic that I’m hearing in my conversations. It.. Read More