helping you master customer insight leadership

Customer Data Record Quality – reporting metrics for a broader view

Continuing our series on best practice in data quality, we turn to customer data record quality reporting. I hope you’ve been finding Paul’s series useful. It has certainly reminded me as to the need to focus on monitoring your data quality. It’s such an essential foundation to more advanced analytics work. Plus, our joint event with MyCustomer, reminded delegates of data quality as a GDPR requirement. We’ve already seen 11.. Read More

GDPR requires data quality, sharing survey results in the home of hampers

Amidst all the focus on GDPR, it’s easy to forget that GDPR requires data quality. Over a Fortnum & Mason’s breakfast, I had the chance to discuss this neglected aspect. So much of the social media buzz around GDPR focusses on contentious topics like when you need opt-in consent. Individuals rights to opt out of profiling, be forgotten & Privacy by Design, all these GDPR topics have had their limelight… Read More

Will GDPR spell the end of Big Data mindset, is less now more?

Does GDPR spell the end of Big Data thinking? Will you stop gathering or holding onto data because “it might be useful“? With a topic as important as GDPR, it’s good to hear from more than one viewpoint. For that reason, I am delighted to welcome back regular guest blogger, Tony Boobier. This time, it sounds like Tony has been thinking about GDPR and Big Data, including a new ‘V’ for.. Read More

GDPR resources from my travels, a toolkit to help your 6 month plan

Through speaking engagements and questions from readers, this month’s theme has become GDPR, so time to share GDPR resources. Apologies to those of you looking for more content on recruiting, developing & retaining your analysts. I will return to that theme and build on the excellent content shared by Martin & Hanne. But, for now, it seems the primary concern for many data, analytics & insight leaders, is GDPR. That.. Read More

How to go about communicating GDPR, with accountants over breakfast

This week, I had the pleasure of communicating GDPR to over 30 accountants, over breakfast. Now, I recognise that might sound like a potential snooze-fest, particularly after a good breakfast. In fact, it was a really enjoyable event. One, all involved, said had really helped them. Which is great feedback to hear as a speaker (phew!) I was perhaps helped by grey weather outside, but the view (in photo shown).. Read More

How to avoid getting bitten on the bum by GDPR (part 2)

This is part 2 of our series focussed on helping Data Insight Leaders plan for GDPR. With the EU approved General Data Protection Regulation (GDPR) due to be implemented in UK on 25th May 2018, this must be a consideration for all insight leaders. There has been a positive response to the first post on this topic, which has confirmed the concern about this topic that I’m hearing in my conversations. It.. Read More

Data Monetisation, do you back Admiral or Facebook?

Headline news items can have, more frequently in recent years, direct bearing on the world of data & insight. Increasingly including topics like data monetisation. One such story was the recent news that Facebook (FB) was preventing Admiral insurance (in the UK) from using social media activity data as a means of assessing risk. Admiral planned to enable FB users to not only logon via their FB id, but also opt-in to giving Admiral access.. Read More