It’s going to take how much longer?! It’s going to cost how much more?!! If those sound like all too familiar expressions of frustration, in relation to your data journey (projects), you’re in good company. It seems most corporations these days struggle to make the progress they plan, with regards to building a Single Customer View (SCV), or providing the data needed by their analysts.
If yesterday’s post on the risk of you dying in the next 5 years wasn’t scary enough, here’s a quick round-up of the scary amount of data breaches in the news. How safe is your customer data? How do you know? A great source for news on this topic is always Data IQ and sure enough they are covering the 183% increase in data breaches reported by FS firms:
Time to focus back on Data. Lots of interesting thoughts out there, so as a change from my posts, here is some of the best content from others that impressed me this week… Many organisations in recent years have looked into the challenge and opportunity presented by all this coverage of “Big Data” and “Predictive Analytics”. Some have invested in ways that improved their Marketing effectiveness or Customer Experience. But very.. Read More
Following on from our first post about awards & trends for research professionals, this week we turn our attention to data teams. Foundational to holistic customer insight, in the past they have too often been neglected as a cinderella services within the insight department. However, that is changing. The cache of “big data” and momentum for organisations to understand the data they have or even better monetise that asset has meant much.. Read More
This is the last in our series of 3 top tips for each of the technical teams that make up a fully effective Customer Insight department. I’ve already shared tips for database marketing, research and analytics teams. Now, last but definitely not least, your data management team. As I have written for Customer Experience Magazine, there is a danger that the new generation of more senior customer insight leaders neglect.. Read More