Time to return, to the important topic of Customer Data Quality Reporting. Which metrics should you report on, to ensure robust data quality controls? After a week of training analysts in data visualisation, and speaking to marketers about how to run an NPS programme, back to part 2 of our new series. You may recall, that in part 1 of his series, our newest guest blogger (Paul Weston) introduced this.. Read More
Customer Data Quality Reporting, why it matters & how to do it well
Building on the popularity of our recent GDPR posts, here’s more advice on data quality reporting. We’ve seen the importance of data quality to GDPR compliance and your marketing performance. But, as business consultants are fond of saying, you get what you measure. How should that apply to data quality? In my own tenure as a senior leader in large corporations, I’ve seen my fair share of poor, boring & non-existent.. Read More
GDPR resources from my travels, a toolkit to help your 6 month plan
Through speaking engagements and questions from readers, this month’s theme has become GDPR, so time to share GDPR resources. Apologies to those of you looking for more content on recruiting, developing & retaining your analysts. I will return to that theme and build on the excellent content shared by Martin & Hanne. But, for now, it seems the primary concern for many data, analytics & insight leaders, is GDPR. That.. Read More
How to go about communicating GDPR, with accountants over breakfast
This week, I had the pleasure of communicating GDPR to over 30 accountants, over breakfast. Now, I recognise that might sound like a potential snooze-fest, particularly after a good breakfast. In fact, it was a really enjoyable event. One, all involved, said had really helped them. Which is great feedback to hear as a speaker (phew!) I was perhaps helped by grey weather outside, but the view (in photo shown).. Read More
Forget Big Data, what your customers want is Fast Data
Are you unsure if you’re missing out on the potential of Big Data to transform your business, have you considered Fast Data? For many consumer facing businesses, the speed of providing an easy service can be a key to success. So, I was interested to see this guest post from Robert Baldock. Thanks must also go to Paul Carroll, of Insurance Thought Leadership blog for sharing this with me. The.. Read More
3 Questions for Blockchain, if it is to help Analytics Leaders
Ever since completing our popular series, sharing resources from the #CityChain17 blockchain conference, I’ve been ruminating on some fundamental questions for blockchain. These are questions relevant to Data & Analytics leaders, especially if blockchain technologies are to fulfil their potential of moving beyond pilot stage. Each deals with a different aspect of the key challenges (facing data & analytics leaders today) and asks, could blockchain help achieve this? My three questions cover:.. Read More
What do you need to get from Data Wrangling to Successful Data Projects?
A couple of conversations with data leaders, this week, have reminded me of the data wrangling challenges a number of you are still facing. Despite the amount of media coverage for Deep Learning and other more advanced techniques, most Data Science teams are still struggling with more basic data problems. Even well established analytics teams can still lack the Single Customer View, or easily accessible Data Lake or analytical playpen, they.. Read More