helping you master customer insight leadership

Customer Data Quality Reporting – the next 6 metrics you need

Time to return, to the important topic of Customer Data Quality Reporting. Which metrics should you report on, to ensure robust data quality controls? After a week of training analysts in data visualisation, and speaking to marketers about how to run an NPS programme, back to part 2 of our new series. You may recall, that in part 1 of his series, our newest guest blogger (Paul Weston) introduced this.. Read More

Customer Data Quality Reporting, why it matters & how to do it well

Building on the popularity of our recent GDPR posts, here’s more advice on data quality reporting. We’ve seen the importance of data quality to GDPR compliance and your marketing performance. But, as business consultants are fond of saying, you get what you measure. How should that apply to data quality? In my own tenure as a senior leader in large corporations, I’ve seen my fair share of poor, boring & non-existent.. Read More

GDPR resources from my travels, a toolkit to help your 6 month plan

Through speaking engagements and questions from readers, this month’s theme has become GDPR, so time to share GDPR resources. Apologies to those of you looking for more content on recruiting, developing & retaining your analysts. I will return to that theme and build on the excellent content shared by Martin & Hanne. But, for now, it seems the primary concern for many data, analytics & insight leaders, is GDPR. That.. Read More

How to go about communicating GDPR, with accountants over breakfast

This week, I had the pleasure of communicating GDPR to over 30 accountants, over breakfast. Now, I recognise that might sound like a potential snooze-fest, particularly after a good breakfast. In fact, it was a really enjoyable event. One, all involved, said had really helped them. Which is great feedback to hear as a speaker (phew!) I was perhaps helped by grey weather outside, but the view (in photo shown).. Read More

Forget Big Data, what your customers want is Fast Data

Are you unsure if you’re missing out on the potential of Big Data to transform your business, have you considered Fast Data? For many consumer facing businesses, the speed of providing an easy service can be a key to success. So, I was interested to see this guest post from Robert Baldock. Thanks must also go to Paul Carroll, of Insurance Thought Leadership blog for sharing this with me. The.. Read More