helping you master customer insight leadership

How can you make your customer research faster? Should you?

research faster

“Why can’t you get me that research faster?” That is perhaps the most common challenge I hear is faced by research leaders. I pointed out, in a post of ‘research as fashion‘, that a common theme in case studies, was the challenge to get research faster. So, as promised, this post will share a number of relevant posts and resources on that topic. Let me first state that faster is.. Read More

Research innovations, embracing new technology and methods

As our focus returns to Customer Research, here is a quick review of research innovations on show across the world. Previous posts have highlighted that although Data Science might get all the press for innovation, in fact many technological & methodological innovations are happening in the world of market & consumer research. Recent months have focussed on technological innovations (like blockchain), data science & data visualisation. As well as balancing.. Read More

How to get started on Customer Insight and why research matters

This is the last in series of four posts sharing short video interviews prior to #MSMS2015 event in London this July. Having shared interviews covering relevance of event, data challenges & analytics, we now turn to starting out. At some point during such conferences, I am asked by a delegate how they can get started with Customer Insight. It’s refreshing, after so much spin & sophistication presented by technology suppliers, to have such.. Read More