helping you master customer insight leadership

Implicit Research Methods, resources on those you should consider using

implicit research

Following Katie’s useful introduction to behavioural research, this post surveys implicit research techniques. Given the relevance of implicit research techniques, to monitoring behaviour, it makes sense to dig deeper. In this post, I will share the breadth of these technique, current usage & academic basis. Plus, to finish, I’ll share details of an upcoming event in London. As we’ve shared before, learning in the field of Behavioural Economics (and related.. Read More

Are you ready for Behavioural Research? Ask yourself these questions.

behavioural research

This month, we will return to the topic of research, starting with behavioural research. As we discussed, when sharing posts on Behavioural Economics, behavioural biases cast doubt on self report. If people aren’t aware of their behavioural biases, can you trust survey results or focus groups? The answer is more nuanced, due to other advances in research design. But, such concerns have caused some to refocus research effort on behavioural.. Read More

How to manage virtual teams well, using 6 key leadership behaviours

Sitting in the comfortable coffee lounge, of a modern glass skyscraper in Canary Wharf, our conversation turned to virtual teams across India. Despite an enviable view across London, the challenges of my guest stretched across the world. He sighed as I raised the topics of how to get virtual teams to work together effectively. It seems his challenges are all too common. As I speak with analytics & insight leaders,.. Read More

2018 Annual Reader Survey results – how did we do in 2017?

Thanks to all our newsletter subscribers, who participated in our 2018 annual reader survey. Time to see, if this blog is still achieving the positive feedback, provided on 2016 content. This is the opportunity that we take, each January, to check-in with you. After all, we can’t preach a message of customer insight being so key & never research our own customers! Seriously, this site exists to help Customer Insight.. Read More

Recommending podcasts: 4 more for you to keep informed in 2018

It’s been almost a year and a half, since I last dedicated a post to recommending podcasts. I don’t know about you, but with our busy lives & frequent travel, I find podcasts a very useful media for leaders to learn. There are, of course, also plenty of great comedy podcasts. But, in this update on resources to help today’s customer insight leaders, I want to focus on your CPD… Read More

Technology trends to consider in your insight planning for 2018

Regular readers of this blog will know that we don’t usually focus on technology trends. One of the insights this blog is sharing is the importance of the human elements of customer insight & analytics. Leadership skills, softer skills, CPD and human context all matter hugely, to customer insight generating value for organisations. However, at this time of year, with so much material being shared on technology trends & futurology,.. Read More