helping you master customer insight leadership

Free resources for you, across range of insight leaders

At Customer Insight Leader we love providing you with useful free resources. As a non-commercial, advertising free, site – we know our visitors value both independent advice & access to free resources. I hope today’s curation of customer insight & analytics related resources, helps you in your role. In line with our advocating of holistic customer insight, I’ve included resources to help develop your research, data science & analytics work… Read More

Are You Going To Be A Data Scientist? Or “Just” An Analyst?

A new month, a new theme for our content. This time we are going to focus on an analyst role. I’ll share thoughts & guest blogger content on how to recruit, develop, motivate & retain them. Hopefully, this will complement our earlier content on understanding & developing data scientists. To kick us off, I’m delighted to share this post from our latest new guest blogger, Martin Squires. Martin is the.. Read More

How FinTech meets CX and needs Insight in 2017

Another week, another event, this time a FinTech meets CX conference. We’ve shared before that growth hacking, or your future growth plans, need insight & CX leaders, as well as technologists. This event provides an opportunity to bring together all three communities. For the first time in 2016, FinTechNetwork brought together start-ups & incumbents, to focus on Customer Experience. This year, again this is a gathering of those interested in.. Read More

Customer Segmentation in a Cognitive Computing age

As a break between my event reporting, lets return to the theme of customer segmentation. I’ve written recently about the benefit of segmenting your key stakeholders & previously on different approaches to segmentation. To give a different perspective and useful real world experience, I’m delighted to welcome back guest blogger Peter Lavers. Having returned from the SAS Analytics event that he referenced in his militaristic analytics posts, Peter is now.. Read More

Data Insight Leaders 2017 Day Two – the final countdown

This is continuing my report from Data Insight Leaders 2017 Day Two. That is, day two of a useful Summit (that I’m chairing), held in Barcelona. In this post I summarise this final day of an enjoyable event. I’m not just saying it’s good because I chaired this conference, honest! Talking to the actual data insight leaders who attended (and made up most of our audience), they agreed it was.. Read More

Data Insight Leaders Summit 2017 Day One – a debrief

After a pause in blogging, for a much-needed holiday, I’ve returned with a debrief from day one of Data Insight Leaders Summit 2017. It’s a joy to be back out in Barcelona chairing the second incarnation of this very useful  annual event. A gathering of over 100 data insight leaders from across UK & Europe, spending time together sharing their experience. As I said to delegates this morning, one of the.. Read More

How to create a Stakeholder Map and why you need one

Do you have a stakeholder map? Is it up-to-date and do you use it? Those questions frequently come up when I’m working with clients. In either training or coaching, the need to ‘know your stakeholders‘ is a common one. It’s not surprising that it matters. Today’s businesses are more complex than ever. Plus, it’s not enough for insight or analytics leaders to generate insights, they need to be able to.. Read More