helping you master customer insight leadership

Real-Time Analytics – what a conversation starter

Following on from a great conversation last year, I was again asked to chair a table at the 2018 DataIQ “Discussion”. Instead of Customer Insight as a topic, on which I debriefed a year ago, this time the topic for my table was “Real-time Analytics”. It was encouraging to again see a good attendance from Data & Insight leaders, across many sectors. That was particularly impressive this year, as this.. Read More

Why you need to embed Customer Insight in your marketing lifecycle

Welcome to a new month & a new academic year. As we roll into September, our theme for the month moves on to ‘Marketing Applications’. By that, I mean examples of how Customer Insight can help throughout the marketing lifecycle. As before we will seek to bring you a mix of voices, as well as surveying your current practice. I hope, this Marketing focussed month, will bring some very practical.. Read More

Data challenges & value opportunities for retailers

One of the themes of video interviews prior to #MSMS2015 event has been questions on data. What data challenges do multi-channel retailers face? How can they start acting on  data? How do they choose the right technology? So, as a second preview to this event (Multi-Channel Sales & Marketing Strategy), shown below are three short video interviews answering those questions. In just a few minutes each, these are of course.. Read More

Event: #CAI2015

Well, after much publicity, it’s good to have finally experienced Customer Analytics & Insights for Retail Financial Services 2015 (helpfully shortened to #CAI2015). It was a very enjoyable event and one I would recommend to those wanting an oversight or leadership perspective on what others are doing in this space. Speakers did not get into the level of technical detail which some analysts might expect, but customer insight leaders found.. Read More