conversation about maximising value from customer insight

Pre-conference workshops, do they work for you?

Pre-conference workshops. Have you ever tried them? Did you get value out of them? We’ve shared before the ways you can judge the value of insight & analytics conferences before committing. With more pre-conference content marketing, it’s more & more possible to select the events that will provide the expertise & themes you seek. But what about the trend to having pre or post conference workshops or 1 to 1 sessions? Have.. Read More

Want to know what the other insurance marketers are doing?

“Insurance Marketing & Distribution Summit Europe 2015” proved to be a great event. There were interesting speakers, a range of topics & plenty of opportunity for interaction. Plus, it was a pleasure to share with this group myself, more on that later. Following previous reviews, of events that were useful for getting close to leaders on whom insight leaders focus less (IT, Digital, CX), I was back with Marketing & Sales… Read More

Poll results: Conduct Risk and Insight Gaps

Thanks to those of you who participated in our short survey on use of Customer Insight to mitigate & report on your conduct risks to the FCA. Our interim results suggest there are quite a few gaps still out there, with more work to be done by FS firm Customer Insight teams. Here’s a quick summary of the findings so far from Customer Insight Leaders across Financial Services…

Can Customer Insight mitigate Conduct Risk?

In light of the largest fine the FCA (or FSA) have ever issued, more and more FS firms are taking a closer look at their wider Conduct Risk management. Most have the required minimum of MI in place. Most CEOs say the right customer centric words with regards to strategy or culture. However, recent work with clients tells me that many firms recognise they still have some way to go, especially in.. Read More