conversation about maximising value from customer insight

How to create a Stakeholder Map and why you need one

Do you have a stakeholder map? Is it up-to-date and do you use it? Those questions frequently come up when I’m working with clients. In either training or coaching, the need to ‘know your stakeholders‘ is a common one. It’s not surprising that it matters. Today’s businesses are more complex than ever. Plus, it’s not enough for insight or analytics leaders to generate insights, they need to be able to.. Read More

Why applied analytics projects have more success

Having benefitted from listening to a CX leaders’ perspective on vision for data & analytics, lets consider applied analytics projects. In fact, this focus is an opportunity to hear the voice of another key stakeholder in major analytics implementations. That is, the perspective of the software provider or IT supplier. Now, I know, these people can have a bad reputation. Too many ‘shiny suited’ salespeople and unfulfilled promises, post demo, can.. Read More

The end of your leadership career as you know it?

As we enter the distinctly colder month of November, our latest theme is your leadership career development. Are you investing in your personal development? Do you have clear goals for your future as a customer insight leader? Talking about leadership development with Paul Carroll (CEO of Insurance Thought Leadership), he referred me to a useful piece written by Tony Boobier. Tony is a former global insurance executive with IBM, who focusses on data.. Read More