conversation about maximising value from customer insight

Listening to 31 Data Scientists and Seeing 10 companies’ applications

To complement the perspectives of our recent guest bloggers, today I’m sharing three ways of listening to data scientists. These will include a (potentially) free recommended eBook, an engaging blog post and a punchy video. Peter, Robert & Francesco have made a case for data & AI potentially transforming businesses & sectors. As part of our month focussed on applications of data & analytics, I also want to share real.. Read More

Is that tempting technology really useful to your business?

Unless it proves useful to your business, it was a distraction. Recent posts have focussed on advice when using Data Science or Data Visualisation. Now it’s time we returned to focussing on commercial realities. One lesson, I learned as a senior customer insight leader, was not to get distracted by what one CEO called “hobbies”. By that, he meant ideas, passions or technical innovations that, whilst interesting, are not relevant.. Read More

Do you listen to podcasts to hone your skills?

Last week, I had the pleasure of being interviewed for a business podcast. A positive experience & I’ve shared the resulting interview below. This also reminded me of the power of podcasts & how little we’ve referenced them here. So, to make up for that gap, this post is dedicated to sharing audio content. Whilst attending a co-coaching forum this week (where coaches share ideas & support each other), it also.. Read More