helping you master customer insight leadership

How to read, to remember, the benefits of note taking

Having shared so many book reviews lately, my thoughts have turned to how to read better. I’m not talking about the basic mechanics of being able to read the English language. Nor about the common goal, of being able to “speed read“, so you can achieve reading more books in less time. More in line with our past focus on quality, I’m thinking about reading to understand and remember. I.. Read More

7 books for Market Researchers, as diverse as their interests

Books for market researchers

On this blog we’ve recommended books for analysts, so here are 7 books for market researchers. This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list. On this blog, we regularly advise that insight requires data, analytics & research. So, as well as extolling a broader definition of.. Read More

Free chapters from Outside In for you to download

One of the things I’ve heard you’d value is also having opinion published here from other authors. So, I’ve created a new section called “Others” to provide opinion and resources that I find online and think you’d value. I will also publish offers for free stuff whenever possible. As a first entry, I’m sharing a link to follow-up on the positive book review that I posted for “Outside In”. Since.. Read More

Are your customers thinking fast and slow? Irrational advice

It hardly feels like I need to write a review on this book, as I often hear to recommended at conferences. However, chatting to a few peers in customer insight leadership roles, I realise that many of you have still not read this classic or have stalled part way through reading. So, I hope this helps motivate you. The first point to admit is this is not as easy a.. Read More