helping you master customer insight leadership

7 books for Market Researchers, as diverse as their interests

Books for market researchers

On this blog we’ve recommended books for analysts, so here are 7 books for market researchers. This eclectic selection is once more contributed by Netquest, thanks to guest blogger Carlos Ochoa. When I first read his post, I couldn’t resist the multi-disciplinary nature of this recommended reading list. On this blog, we regularly advise that insight requires data, analytics & research. So, as well as extolling a broader definition of.. Read More

When should your teams do different work? Follow this research

When

As we focus on developing your teams, I’m delighted to share why you need to focus on when? In his latest book, renowned business writer Daniel Pink, shares his extensive research on timing. In “When: The Scientific Secrets of Perfect Timing”, he makes a convincing case for us all to focus more on when to do different tasks. Despite being deeply researched, sharing evidence from a wide range of sectors,.. Read More

Do the stories, you tell your business, inspire?

Ten years ago, in 2005, a group of people working in the field of knowledge management across UK & USA, coined the phrase ‘narrative leadership‘. So was born what might appear another fad in the field of leadership. Plenty of books were written & conferences attended. But, once the dust had settled, and HBR et al were talking about other topics, positive progress had been made. More CEOs made use of stories.. Read More