How do you make sense of your customers’ words? On that topic, I’m delighted to share a second guest blog post by our first guest blogger, Annette Franz: There are not only a ton of different customer listening posts these days, but the types of customer data are equally as varied and voluminous. Data comes in all different shapes and sizes: structured, unstructured, solicited, unsolicited…oh my! A lot is written about.. Read More
Uncovering existing insight that makes a difference is the real key to Big Data. Why are guest bloggers like London buses? You wait ages for one and then three come along at once! Hope you’re enjoying our recent guest voices on this blog. Now, over to Gerry (the uniquely titled Customer Lifeguard) to explain more about the big deal with big data. With the recent news about the cyber-attack at Talk Talk, data,.. Read More
It’s going to take how much longer?! It’s going to cost how much more?!! If those sound like all too familiar expressions of frustration, in relation to your data journey (projects), you’re in good company. It seems most corporations these days struggle to make the progress they plan, with regards to building a Single Customer View (SCV), or providing the data needed by their analysts.
Last night, I was presenting to over 40 tech start-ups, data science students and innovative data leaders within corporates. Hosted by MBN Recruitment & Edinburgh’s Data Lab (which builds bridges between academia & industry in this field), it was a great evening. Held at the TechCube Incubator, the whole experience felt very start-up culture from the beginning. A problem with one power source meant I had to speak with a power.. Read More
Like me I’m sure you are daily bombarded with offers by email, app, text and advertising through every social channel. The best can feel well-timed, appropriate and convenient, but too many fall short. When marketing is obviously aiming to be personalised, timely & relevant, it’s as obvious as a fish out of water when it fails. Given the amount of advertising in trade press and events, you would think that.. Read More
This is big news. Rarely have I shared just one news item as a post here on CIL, but I agree with GreenBook that Microsoft’s release of Pulse for Market Research is big news. Potentially very disruptive for the plethora of survey & research software on the market, this free offering has the potential to have the kind of integration that enables ‘in house‘ research teams to work differently.
After so much media attention to the terms Big Data, Predictive Analytics and Data Scientist, I’m pleased to see that attention is returning to topics like being “Customer Centric“. Without cultural change within most organisations, ever more sophisticated use of data & analytics will just make them more efficient at irritating the customer rather than actually improving those vital relationships. Despite the fact that Big Data still dominates Google searches….. Read More