conversation about maximising value from customer insight

Can start-ups, students & innovators challenge you?

Last night, I was presenting to over 40 tech start-ups, data science students and innovative data leaders within corporates. Hosted by MBN Recruitment & Edinburgh’s Data Lab (which builds bridges between academia & industry in this field), it was a great evening. Held at the TechCube Incubator, the whole experience felt very start-up culture from the beginning. A problem with one power source meant I had to speak with a power.. Read More

Database Marketing in today’s Social World

Like me I’m sure you are daily bombarded with offers by email, app, text and advertising through every social channel. The best can feel well-timed, appropriate and convenient, but too many fall short. When marketing is obviously aiming to be personalised, timely & relevant, it’s as obvious as a fish out of water when it fails. Given the amount of advertising in trade press and events, you would think that.. Read More

Will Microsoft own the research toolkit?

This is big news. Rarely have I shared just one news item as a post here on CIL, but I agree with GreenBook that Microsoft’s release of Pulse for Market Research is big news. Potentially very disruptive for the plethora of survey & research software on the market, this free offering has the potential to have the kind of integration that enables ‘in house‘ research teams to work differently.

How to get back to Customer Centric as the point

After so much media attention to the terms Big Data, Predictive Analytics and Data Scientist, I’m pleased to see that attention is returning to topics like being “Customer Centric“. Without cultural change within most organisations, ever more sophisticated use of data & analytics will just make them more efficient at irritating the customer rather than actually improving those vital relationships. Despite the fact that Big Data still dominates Google searches….. Read More