How do Customer Experience leaders see the role of data? What common cause could Insight leaders have with their CX peers’ data needs? To help us answer that question, I’m delighted to welcome back guest blogger & friend of CustomerInsightLeader, Annette Franz. Here’s her perspective from a career spent shaping better customer experiences: What is big data? and how is it used to deliver a great customer experience? “Big data”.. Read More
Another week, another conference, this time it was Big Data & Analytics for Insurance. To start, I was running a pre-conference workshop (as mentioned previously) on how Customer Insight can help mitigate Conduct Risks for insurers. Good to get active engagement from delegates and once more see how relevant analytics & research are to embedding best practice marketing that provides (as BAU) better outcomes for your customers. After that workshop.. Read More
How do you make sense of your customers’ words? On that topic, I’m delighted to share a second guest blog post by our first guest blogger, Annette Franz: There are not only a ton of different customer listening posts these days, but the types of customer data are equally as varied and voluminous. Data comes in all different shapes and sizes: structured, unstructured, solicited, unsolicited…oh my! A lot is written about.. Read More
Uncovering existing insight that makes a difference is the real key to Big Data. Why are guest bloggers like London buses? You wait ages for one and then three come along at once! Hope you’re enjoying our recent guest voices on this blog. Now, over to Gerry (the uniquely titled Customer Lifeguard) to explain more about the big deal with big data. With the recent news about the cyber-attack at Talk Talk, data,.. Read More
It’s going to take how much longer?! It’s going to cost how much more?!! If those sound like all too familiar expressions of frustration, in relation to your data journey (projects), you’re in good company. It seems most corporations these days struggle to make the progress they plan, with regards to building a Single Customer View (SCV), or providing the data needed by their analysts.
Last night, I was presenting to over 40 tech start-ups, data science students and innovative data leaders within corporates. Hosted by MBN Recruitment & Edinburgh’s Data Lab (which builds bridges between academia & industry in this field), it was a great evening. Held at the TechCube Incubator, the whole experience felt very start-up culture from the beginning. A problem with one power source meant I had to speak with a power.. Read More
Like me I’m sure you are daily bombarded with offers by email, app, text and advertising through every social channel. The best can feel well-timed, appropriate and convenient, but too many fall short. When marketing is obviously aiming to be personalised, timely & relevant, it’s as obvious as a fish out of water when it fails. Given the amount of advertising in trade press and events, you would think that.. Read More